H E Dr. Mohammed bin Saleh Al Sada, Chairman of UDST’s Board of Trustees, and other officials at the flag raising ceremony.
Doha: On the occasion of its establishment by an Amiri Decision No13 of 2022 issued by Amir H H Sheikh Tamim bin Hamad Al Thani, University of Doha for Science and Technology (UDST) organised a special celebration to unveil the rationale behind its identity and the core values of the brand.
The event took place in the presence of H E Dr. Mohammed bin Saleh Al Sada, Chairman of UDST’s Board of Trustees and members of the board; Dr. Salem Al Naemi, UDST President, and university officials.
The event started with flags raising at the main entrance of the University and continued with many engaging activities for UDST’s community in addition to the announcement of the first student council winners.
As the first National Applied University, UDST revealed strong brand attributes and a design that reflects a local artistic approach with a global touch.
The colour, a deep vivid blue symbolises reliability and trust. The vivid aspect of the blue reflects the campus dynamism and inclusivity.
The overall logo gathers multiple elements, ultimately forming a structure that represents the 4 pillars of education in one strong foundation. It reveals the purpose of the brand: to empower students with hands-on competencies and applied education resulting in skilled, talented, and work-ready graduates who can answer the needs of an ever-evolving national and global economy.
“ج” and “ د”, the initials of the University in Arabic alongside “U” and “D” the initials of the University in English are connected together to form one entity. The interconnectivity of the letters reveals a University rooted in the Qatari culture but open to the World.
The parallelograms symbolise an open book and wings. These two entities stand together side by side and represent the support that UDST offers to its students in their educational journey, fostering a culture of Academic Excellence.
Commenting at the event, Dr. Salem Al Naemi said: “Today we celebrate with our community a new era of education full of opportunities and positive change. Our university keeps innovation, professionalism and high standards at its core to serve current and future students whom we consider the backbone of our educational institution.
We are pleased to announce that our UDST team engaged in a long process to create a solid identity. Our aim was to reveal a brand that speaks for itself and embeds our long history of educational excellence. We are proud that this logo was designed internally after a thorough research and analysis procedure. We look forward to making University of Doha for Science and Technology a new success story.”
Furthermore, the University shared its brand core values with the community. These values reflect UDST philosophies and represent the guiding principles that power all its decisions. These values are: Achievement, Development, Career-focused, Performance, Evolution and Innovation.
UDST offers Applied Bachelor’s and Masters’ degree programmes. The activities of University of Doha for Science and Technology are meant to achieve human, social and economic development in the country. The University will graduate highly qualified professionals that will lead Qatar towards becoming an advanced society capable of sustainable development, as stated in Qatar National Vision 2030.
