Blueair JOY S in different colours.
DOHA: In the wake of rising awareness of ambient air quality and its impact on health in the Middle East, Blueair, a world leader in air purification solutions, has launched JOY S – a powerful air purifier for compact living.
With cutting-edge, portable design, JOY S is offered in five different colours to suit any interior.
Backed by Swedish expertise, JOY S is uniquely equipped to deliver clean air thanks to its HEPASilent™ filtration technology, which uses a combination of electrostatic and mechanical processes to remove 99.97% of airborne pollutants, bacteria, viruses, allergens, microplastics, smoke, dust, pet dander and pollen as small as 0.1 micron in size.
JOY S has a 200-cubic-metre-per-hour CADR (Clean Air Delivery Rate) and whisper-quiet performance. The new Blueair product assures clean air for an area of 16 square metres every 12 minutes, making it ideal for the small and medium rooms found in many Gulf homes. JOY S is available at across Jumbo Electronics and leading hypermarkets.
According to the World Health Organization, air pollution is the world’s single biggest environmental health threat. Exposure to indoor air pollution can lead to a wide range of diseases including acute and chronic respiratory conditions such as chronic obstructive pulmonary disease and pneumonia, lung cancer, ischemic heart disease, stroke and cataract. Polluted indoor air can also trigger asthma and allergies.
Commenting about the JOY S, TR Ganesh, General Manager, Blueair Middle East, said, “The importance of clean air, with its tremendous positive health benefits, cannot be overstated. Residents are increasingly adopting air purification technology to improve their living environments. Consumers expect their air purifiers to extract all impurities from indoor air while delivering the best CAD rate with minimal capital outlay and energy consumption. JOY S meets these requirements in a single package.”
