McDonald’s Qatar hands over ‘Big Mac Big Cause’ cheque to Mohammed Mubarak Al Hajri, Head of General Resource Mobilization, Qatar Red Crescent.
DOHA: As part of the ‘Big Mac Big Cause’ initiative that began in March 2018, McDonald’s Qatar recently donated 50 percent of its one-day sales of the three Big Mac sandwiches, to Qatar Red Crescent.
The donation amount of nearly QR18,000 will be directed towards supporting children with hearing disabilities.
The Big Mac celebrated its 50th anniversary this year and introduced the three varieties that were a part of the brand’s ‘Core’ menu for the past five decades. The sandwiches were sold at restaurants across six continents.
To celebrate the Big Mac and give back to the people, McDonald’s Qatar decided to partner with Qatar Red Crescent earlier this year to support communities across the GCC.
Qatar Red Crescent will be utilising the donation to support and treat children with hearing disabilities through cochlear implants.
The cochlear implant is an electronic neural prosthetic device that provides a sense of sound to a person with severe to profound sensorineural hearing loss.
This type of implant replaces normal acoustic hearing process with electric hearing.
Qatar Red Crescent recently received the cheque at a ceremony held at McDonald’s’ city centre branch. On the occasion, Mithqual Afeef Abu Nasser, the General Manager at McDonald’s Qatar, said, “The Big Mac has been our most valued sandwich for the past fifty years and we are proud to witness its popularity till date. To celebrate this sandwich, we decided to launch the ‘Big Mac Big Cause’ initiative to give back to our communities.”
