Doha, Qatar: Discover Qatar, the destination management arm of Qatar Airways Group, has achieved a significant milestone, welcoming over 10,000 stopover visitors in a single month for the first time since the Qatar Stopover Programme’s relaunch in August 2021. This achievement reflects Qatar’s growing appeal as a world-class destination and the programme’s growing popularity. In January 2025, the programme recorded more than 10,500 visitors, compared to 6,651 in January 2024. This has contributed to an impressive year-on-year growth of 165% between March 2024 and January 2025.
The programme has also driven exceptional growth in hotel bookings, with over 100,000 room nights sold so far this year – doubling the figures from the previous year. Discover Qatar Senior Vice President, Steven Reynolds, said: “Qatar Stopover Programme is central to positioning Qatar as a leading global destination, in line with Qatar National Vision 2030. By leveraging Qatar Airways’ extensive network of over 170 destinations and the outstanding travel experiences we offer, we have firmly established Qatar as a must-visit destination. At Discover Qatar, we are committed to delivering tailored packages that combine cultural discovery, world-class hospitality, and unforgettable experiences for travellers from around the world.”