The officials at the opening ceremony.
Hamad International Airport (HIA) announced the opening of the Swiss Chocolatier ‘Läderach’ in the terminal, inaugurating a 40 sqm boutique where chocolate lovers and connoisseurs traveling through HIA can indulge in a variety of high-quality chocolate and confectionary specialities all produced by hand.
The inauguration of Läderach took place at HIA’s terminal included HIA’s VP of Marketing and Corporate Communications, Abdulaziz Al Mass; Laderach’s Managing Partner, Mohammed Yousuf Al Jabir; and Laderach’s General Manager, Taymour Mershad.
The world-renowned chocolatier, already operating in two stores in Qatar, is offering traditional chocolate boxes along with promotional discounts and offers exclusively for HIA passengers. Travelers can choose from a diverse range of delectable offerings including 47 flavors of praline chocolates, 25 types of fresh chocolates and 9 kinds of “Choco Bijoux”.
HIA’s Vice President Marketing and Corporate Communications, Abdulaziz Al Mass, commented: “We are thrilled to welcome Läderach to our portfolio of retail and F&B offerings at Hamad International Airport.
The addition of Läderach brings another level of sophistication and diversity to our offerings, allowing passengers to experience a world-class standard of chocolate celebrated for its skilled craftsmanship, creativity, and freshness. HIA continues to keep the passenger at the heart of its growth strategy by introducing new experiences and diversifying its retail offerings to enhance the airport experience.”
Swiss Chocolate Trading General Manager, Taymour Mershad, commented: “The Fresher the Better is our motto. As a pioneering Swiss chocolate brand, we believe in innovation and freshness. This has been our driving force since our inception and we have attached high value to quality. It can be visible in our products and that is the reason customers prefer us. We are very proud to launch a Läderach boutique at Hamad International Airport, enabling passengers from all over the world to enjoy our top-quality, hand-crafted chocolates that are already admired by so many around the world.”
HIA fosters a culture of hospitality across all operations and brings a new dimension to travel through unique shopping, dining and leisure experiences across 40,000 square meters of retail, food and beverage, offering more than 90 shops to browse and more than 30 cafes and restaurants, responding to the diverse needs of the modern traveller.
Läderach – the chocolate family, has stood for top-quality, hand-crafted Swiss chocolate and confectionery specialities since 1962. The Swiss chocolatier boasts more than 60 locations worldwide, including both Frankfurt and Zurich Airport, and is known for its fresh chocolates free from any artificial preservatives.
