Doha: Qatar’s leading telecommunications operator has announced its sponsorship of Qatar Museums’ latest – and one of their most exciting – exhibitions, Jeff Koons: Lost in America featuring works by American artist Jeff Koons.
Jeff Koons is a prolific artist, globally recognised as ‘one of the greatest disruptors in the history of contemporary art’. Jeff Koons: Lost in America – his first exhibition in the Gulf region– will present some of his most renowned works, and will showcase his exceptional decades-long career which is widely considered to have transformed the world of contemporary art since the 1980s.
To make some of Jeff Koons’ artworks in the exhibition accessible outside the walls of QM Gallery Al Riwaq, Ooredoo has collaborated with Snap Inc to showcase the renowned artist’s work through an AR exhibit, leveraging the power of 5G mobile connectivity. This initiative will allow users to view and interact with a selection of Koons’s iconic artworks in specific Ooredoo 5G locations while using Snapchat’s augmented reality via their smartphone devices.
On the collaboration, H E Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson, Qatar Museums said: “On behalf of Qatar Museums, I extend our sincerest thanks to Sheikh Faisal Bin Thani Al Thani and Ooredoo for their generous support of Jeff Koons: Lost in America. Through this innovative partnership with Ooredoo and Snap, Inc. we will reach and connect with diverse audiences of all ages outside the walls of our museums, and for this we are grateful to both organisations.”
Sheikh Faisal bin Thani Al Thani ,Chairman of the Board of Directors, Ooredoo Group - said: “Ooredoo is happy to be supporting Qatar Museums in their efforts to continue showcasing the works of renowned global talents, and in positioning Qatar as a hub for art and culture in the region. This is part of our firm commitment to contribute to the human development of the communities we serve, and to inspire our youth.
“We have some incredible talent in Qatar, and on behalf of Ooredoo I want to thank H E Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani for always looking to bring the most exciting art events to the country for all to enjoy. And speaking of exciting, we are proud that through our partnership with Snap Inc., exhibition visitors will be able to explore the result of collision between art and technology as they use the power of 5G and innovation to further enhance their visual experience.”
