Rana Khadra, Regional Colour Marketing Manager, Middle East, India and Africa, Jotun Paints, doing a presentation at the ‘Colour Trends 2019’, the launch of Jotun’s 2019 Colour Collection, at a function held at the Bin Jalmood Museum, Msherib Museums in D
DOHA: As the world grows busier and full of distractions, home is one of the few places where we genuinely express who we are. It remains an anchor of comfort and the place where we can relax and be our true selves. Home is an expression of your identity.
With this inspiration, Jotun, the region’s leading paint brand, has unveiled its 2019 Colour Trends under the theme of “Identity”.
Developed by Jotun colour specialists over a year and incorporating on the insights of a global network of colour-trend researchers, the latest edition of colour trends explores colours that reflect distinct lifestyles in an urban environment. The collection embraces 28 colours defining homes around the globe for the coming year.
“With this colour card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every colour we fill it with. The home is a constant, ever-reliable reminder of what makes us happy and comfortable. By adorning your personal space with Jotun’s colour card, you create your own living story and personal colour identity. This year’s colour collection contains ideas aimed at inspiring combinations that reflect who you are,” says Rana Khadra, Colour and Creative Manager at Jotun Middle East, India and Africa (MEIA).
Renewing interiors by simply painting walls with trending hues gives you a whole new look without the burden in cost of renovations. The age of using colour and design to reflect aspiration or ‘put on a show’ for guests is over; today’s colour palettes are built on honesty, integrity and truth – the home of 2019 says simply: ‘This is me’.
This year’s colour card is designed to create practical colour combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single colour family, or create harmonious colour variations in the same space.
The calm identity prizes meaning above quantity in the things they surround themselves with, revelling in the almost-Nordic simplicity of their space.
The refined identity is that of the modern-day curator: discerning, considered and interested in intriguing juxtapositions.
The raw identity is rooted in the earth.
