Blueair unveils intelligent range of car air purifiers in Qatar

Following research that in-car air quality contains up to 100 percent more PM2.5, ultrafine particles harmful to human health, than the roadside air, Blueair, a world-leader in air purification solutions, yesterday unveiled a state-of-the art air purifier for cars, trucks and other road vehicles.

With air pollution being on the top of everyone’s minds, Blueair’s new intelligent, in-car air purifiers are now available in Qatar as well.

“Commuters spend, on average, about 10 hours a week in vehicles, this is particularly true for Qatar, where walking and cycling are less common ways of transport,” said Sajed Jassim Mohammed Sulaiman, Vice-Chairman & Managing Director, Video Home & Electronic Centre/ Jumbo Electronics, at the launch event in Doha.  

He said to meet the consumer needs for clean air in cars, “Blueair has expanded their air purification expertise and best-in-class technology to a new segment, which I’m proud to launch in our country here today (Sunday).”

Last year, US scientists found that levels of soot and chemicals inside cars were twice as high as those measured by roadside detectors. A few months ago, scientists at London Metropolitan University revealed that car air-conditioning systems can function as breeding grounds for bacteria. While air quality defers from region to region, air pollution remains one of the biggest public health concerns in any country.

Compact and easy to install, Cabin car air purifiers are equipped with Blueair’s pioneering HEPASilent™ technology, which filters out at least 99.97 percent of airborne pollutants, bacteria, viruses, allergens, microplastics, smoke, dust, soot, sand, and pollen as small as 0.1 micron in size.

With its sustainable Swedish design and whisper-silent technology, the new range upgrades consumers’ lives in more ways than one. The Qatar launched during this winter driving season is just in time, when residents head off on long drives across the country.

Air levels of these harmful substances rises in disagreeable weather: sandstorms are typically made up of silica crystals and contain viruses, bacteria and dust mites.

The United Nations warned earlier this year that over 80 percent of people living in urban areas are exposed to air quality levels that exceed World Health Organization guidelines and are at risk of respiratory diseases and other long-term health problems.

“Air quality inside cars can be much worse than on the street, thanks to a combination of exhaust emissions from one’s own vehicle as well as from other vehicles, as well as particles from tires and road wear products that enter through ventilation and air-conditioning systems,” said TR Ganesh, General Manager, Blueair Middle East.

He said that with its high-performance technology, Cabin car air purifier will offer Qatar resident’s peace of mind that 99.97 percent of these impurities are being filtered out.

Given the long hours spent driving, a staggering 72 percent of consumers are worried about the impact the air circulating inside their cars may have on themselves and their families. The same number, 72 percent of people asked, also said that they are aware of the negative health effects of breathing polluted air, reveals a survey carried out for Blueair by independent UK research firm Bonamy Finch.

The Cabin car air purifier range will be available in Qatar across all Jumbo Electronics showrooms, leading hypermarkets, retailers and select car dealers.

As per the specification the product is  best-in-class: 360-degree air intake, based on HEPASilent™ technology which removes 99.97% of airborne pollutants such as car exhausts, road wear, PM2.5, pollen, dust and smoke as small as 0.1 micron in size. Best CADR (Clean Air Delivery Rate) of 38 cubic metres per hour, 5ACH (Air Changes/Hour); Cleans air in a mid-sized car in 5-6 minutes and Designed for Safety

Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.