Doha: Malabar Gold & Diamonds, one of the largest global jewellery retailers, amplifies the spirit of Ramadan by strengthening its CSR activities in the GCC and Far East.
The brand, which sets aside QR1.5m for CSR activities during Ramadan, has initiated a month-long CSR activities in association with embassies, and like-minded organisations, which include the distribution of food provision kits and Iftar meals to deserving labourers and families. This initiative is expected to benefit a large section of the society across all countries in which Malabar Gold & Diamonds operates.
“CSR remains a core value at Malabar Gold & Diamonds ever since its inception in 1993 and contributing to the community has been a key part of the company’s ESG (Environmental, Social & Governance) goals. Ramadan is usually the time we reflect on our actions and contribute to society in whatever way possible. Every year during Ramadan, we engage in various CSR initiatives, aiming to create a difference in the community in and around our area of operations and to drive other organizations, both big and small to initiate such activities that will help the needy,” said Vice Chairman – Malabar Group Abdul Salam KP.
Malabar Gold & Diamonds is distributing both Iftar meals and food provision kits as part of this Ramadan CSR initiative.
In Qatar, Iftar meals are being distributed across various labour camps in industrial area, Farej Al Murra, and Shahaniya area in addition to several needy families residing in Qatar, individuals who have lost their job, and those on visit visas, etc. The food donation drive is being conducted in association with Youth forum, KMCC, Cultural forum, Qatar Sparsham, Center for Indian community as well as through the references provided by customers of Malabar Gold & Diamonds.
“The spirit of Ramadan gives us an added opportunity to exercise humanitarian values while making a positive impact on the lives of those around us. At Malabar Gold & Diamonds, the Ramadan CSR activity is spearheaded by our team members themselves along with like-minded organisations and associations, together with whom we identify and provide support to the needy in the local communities. It gives me a lot of happiness that we can continue to add goodness to society with the generous support of all our customers, partners, shareholders, and team members,” said MD – International Operations of Malabar Gold & Diamonds Shamlal Ahamed.
Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business and these principles are captured in the ESG (Environmental, Social & Governance) goals of the organisation.
The group is always proactive when it comes to CSR activities right from inception in 1993. The key focus areas of the CSR initiatives of Malabar Group are in the areas of health, education, women empowerment, housing, and the environment. The organisation has kept aside 5% of its profit for CSR activities in all the regions in which they operate. The group, which currently has showrooms across GCC, India, Malaysia, Singapore and USA, undertakes several welfare activities throughout the year in the respective regions.
