Digital transformation has the capacity to alter the dynamics of existing industries and create new ones. It plays a major role in a company’s fast and agile growth and creates resilience in the face of uncertainty, said an expert.
CIELTECH, in collaboration with the Ministry of Transport and Communications, held a webinar entitled ‘Emerging tech and Digital Transformation’ which covered technology and cybersecurity.
The presentation raised awareness about digital transformation, its importance in the future livelihood of organizations as well as the most impactful emerging tech in digitalization. The expert discussed about digital business strategy and common problems faced in most digitalization efforts and how to address them.
Addressing the webinar, Marie Therese Salame, who is a business consultant and a trainee and development professional, said, “Digital transformation is not about the technology, but it is enabled by technology, it is a natural progression from traditional business transformation into one that is more suited with the modern world and the opportunity for innovation, insight and agility are now possible in any transformation process.”
“Rather than moving long term goals and moving steadily for several years, digital transformation has the ability to deal with uncertainty and respond quickly to change and open up organizations to continuous and much more effective evolution,” she said
Digital transformation is the process of using digital technology to create, use or modify existing business and operating models, value proposition, as well as customer experiences to meet fast changing and unpredictable business and market requirements, she added. Marie shed light on why it is important for organizations to start thinking about transforming.
She said, “Even though digital has become prevalent in every aspect of our life, the technologies like artificial intelligence, analytics, IoT, robotics, the cloud, cybersecurity and blockchain etc. have brought a complete overhaul of conventional ways.
The organizations’ ultimate goal is to grow while leveraging digital transformation’s emerging technologies turning them into opportunities through innovation and risk-taking.” Digital organizations enjoy more flexibility like working remotely from home as we have seen it throughout the year 2020.
The expert shared why it is essential for executives and employees alike to understand what exactly digital transformation is and how it goes beyond technology, through the business model and strategy, and then all the way to the company’s vision and identity.
She highlighted how the disruption caused by emerging technologies can be leveraged as an opportunity for both the company and stakeholders, instead of accepting it as a threat.
