Jumbo Electronics’ Sajed Jassim Mohammed Sulaiman, Vice-Chairman & Managing Director, hands over the 2019 Business Strategy Document to C V Rappai, Director & CEO, as Rohit Pandit, COO, looks on.
Doha: Jumbo Electronics is one of the leading business groups in Qatar offering a diverse range of products and services across its various business verticals in consumer electronics & durables retailing, wholesale, telecom services, B2B, MEP and after sales service. With over 13 retail outlets, over 100 channel partners and many more customers in public and private sector, it has developed a formidable sales network over the last 4 decades. It continues to diversify into new businesses and bring in new brands to enhance its offerings to the people of Qatar.
Jumbo’s plans include expansion of its current retail operations with the addition of new stores and launching of an online shopping portal dedicated to IT, mobiles, electronics and appliances. It has also brought in the world leader in air purification solutions, Blueair to Qatar earlier this year. The year 2019 will also see a significant refresh of Jumbo Electronics brand identity in the market as it continues to grow and expand; the new identity will help it be relevant in an evolving market in the years to come.
Sajed Jassim Mohammed Sulaiman, Vice Chairman & Managing Director, Video Home & Electronic Centre, Jumbo Electronics, said, “The Jumbo in 2019 will be different from the Jumbo of the past, but it will still retain its essence of delivering outstanding quality products and service to the people of Qatar. We will be re-innovating the retail shopping experience for our customers in the months to come with some initiatives in the digital space and some in the traditional brick & mortar shops.”
CV Rappai, Director & CEO, Video Home & Electronic Centre, Jumbo Electronics, said, “The year 2018 has shown us that unless companies evolve and innovate they will not be able to sustain in the coming future. We are also changing the shopping experience for our customers by providing them with additional avenues to shop online for our products using just their mobile phones. With the booming projects in the country our company is geared up to complete the supply & installation of products in the B2B & MEP segment”
Some of the key focus areas under its various verticals for 2019 are as follows. LG, its leading brand continues to grow from strength to strength and will maintain its focus on its Signature range and premium products which include the OLED TV, InstaView Refrigerator, TwinWash Washing Machine, Inverter AC’s, OLED Digital Signage and Hotel Interactive TV’s with an effort to provide more meaningful innovations with every product being intuitive, responsive and functional. Its very own electronic and appliances brand ‘Oscar’ has expanded its range to include a variety of kitchen appliances and home entertainment products over the past five years.
It is currently the number 1 cooking range brand in Qatar. Its products are sourced from factories in the Far East, Turkey, Italy etc. with R&D facilities focusing on innovation and quality. Oscar, a Qatari brand with registered trademarks will diversify its sales and marketing activities across other markets in the Middle East.
Jumbo’s retail business is set to be strengthened in the year to come with the opening of 2 new outlets, one at Palms Mall in Rayyan and the other at Doha Souq in Al Nasser. While these showrooms will replace the older showrooms in the same area, it marks a shift in the company’s direction from standalone stores to showrooms within malls.
Jumbo will soon be launching an online shopping portal providing a variety of products from leading brands to be shopped online and delivered to the doorstep of the customer. The site will be uniquely tailored for the Qatar market providing multiple payment options with quick hassle free delivery anywhere in Qatar.
Jumbo is also a Premium dealer for Ooredoo and will be building on this relation further by opening a cobranded shop in shop at its Barwa Village retail outlet. At this cobranded counter customers will be able to avail of all services typically available at any Ooredoo outlet. In addition to this, it will also begin managing the Ooredoo branch at Medina Centrale in The Pearl as a franchise store bringing the total count to 3 franchise outlets managed by Jumbo.
In the business to business (B2B) segment, Jumbo has been steadily making significant strides in catering to the various needs of government, semi government and different private companies. It is currently on path to supplying a range of built-in and free standing appliances to various real estate complexes comprising of over 400 Villas and over 650 apartments. Its Built-in Kitchen Solutions business that it began in 2018 also has a dedicated experience zone at its Airport road and City Centre showrooms with plans to open specialised stores shortly. It is currently meeting customer requirements by providing solutions from leading brands like Rational, Arosa Mobilia, Allmilmo and Muhendisler.
Jumbo ElectroMech (MEP arm of Jumbo Electronics) has been one of the fastest growing divisions of the company providing ELV (Extra Low Voltage) and commercial air conditioning solutions in the country. In preparation for the 2022 FIFA World Cup, Jumbo through its association with Bosch can provide CCTV advanced security camera solutions with Artificial Intelligence capabilities.
