A view of the TAG Heuer’s first stand-alone boutique at Doha Festival City.
DOHA: TAG Heuer, in partnership with Al Majed Jewellery, celebrated the grand opening of its largest boutique in the Middle East at Doha Festival City on October 29.
TAG Heuer, the Avant-Garde of Swiss watchmaking since 1860, continues to push boundaries even further as it unveiled its largest boutique in the Middle East, in partnership with Al Majed – the leading name in jewellery in Qatar since 1943, who expertly blend the ingenuity of the past with the creativity of the present – at a grand opening event, featuring the TAG Heuer Carbon range, a boutique and online exclusive range.
Ultra-light, hard-wearing and modern, this special series is led by the famous TAG Heuer Monaco Bamford, which has inspired a collection that will grow over the coming months. The TAG Heuer Monaco Bamford, as well as three Aquaracer models. The Carbon Aquaracer is available in three models, each standing out thanks to hints of blue, yellow or rose gold.
The 41mm black PVD-covered titanium case houses the carbon bezel. Thanks to the random injection of carbon fibres into a resin pressed at high temperatures, each piece is unique, boasting an exclusive black and grey marbled motif. A look that evokes the depths of the oceans.
Speaking at TAG Heuer’s boutique opening, Paul Boissonnet, Brand Director for TAG Heuer Middle East, stated, “Being able to expand TAG Heuer’s presence in the Middle East, particularly in Qatar, is certainly not something we take for granted. Over our almost 160 years of watchmaking, we have built a global reputation as a revolutionary watchmaker. Our ability to continuously innovate and disrupt the market is helped massively by the strong relationships and strategic partnerships we have formed throughout our rich history.”
“Al Majed is one such partner – a company that values the exceptional quality, reliability and robustness of our watches and chronographs. Together, we have formed a partnership that we can both take great pride in. As we prepare to open the largest TAG Heuer boutique in the Middle East, we can look forward with great excitement to our brands’ futures in the region.”
Nasr Ahmed Almajed of Al Majed Jewellery, echoed Paul Boissonnet’s sentiments, saying, “Continuing our hugely successful partnership with such an internationally iconic brand to bring the biggest TAG Heuer boutique in the Middle East to Doha is the perfect way to honour the legacy of our founding father, Ali Al Mahdi’s relentless spirit and keen foresight.”
He added: “We are a family business and pride ourselves on our capacity to consistently evolve with the times and offer the world’s best brands to the people of Qatar. When it comes to watchmaking, TAG Heuer fits that description perfectly. Opening this new TAG Heuer boutique in Festival City is the next step in this promising partnership between two brands shaped by history, but focused on the future.”
Located on the 1st floor of Doha Festival City, the TAG Heuer boutique will open its doors on October 29th, 2018. From the aesthetic beauty of the boutique displays, the grand opening offers the media and customers the chance to discover the intrigue of a brand that continues to act as the trailblazer of watchmakers around the world.
