Pics: Abdul Basit / The Peninsula
DOHA: The week-long ‘Discover America Festival 2018’ organised by Lulu Hypermarkets in association with the US Commercial Service and American Chamber of Commerce with the support of the US Embassy in Qatar was inaugurated by William Grant, Chargé d’ Affaires of the US Embassy, at Lulu Hypermarket, Al Messila branch yesterday.
The inaugural ceremony was also attended by distinguished guests from the US Commercial Service, American Chamber of Commerce, USDA Office of Agricultural Affairs, American Women’s Association, senior officials including Mohamed Althaf, Director from Lulu Group and many other dignitaries from various American organisations operating in Qatar.
Efforts have been made for showcasing and promoting the best of agricultural produce and food products of America at all Lulu outlets during the ongoing Discover America Week in the region and worldwide. All that is truly extraordinary within American cuisine are right present on the shelves, with over 500 varieties of US cheese, over 200 arriving this week, 3,000 grocery lines, 750 chilled lines, 200 lines in frozen, bakery and US meat; of course, it is a vast array of US goods.
The promotion will also feature popular US brands like Kellogg’s, McCain, Jell-O, Bertolli, Folgers, Smucker’s, Quaker, Gatorade, Pringles, Sunsweet, Hunt’s, M & M, Hershey’s, Kraft, Dole, Heinz, Celeste, Ben & Jerry’s, Eggo and many more.
Other world class brands of US origin in the Health & Beauty category namely Colgate Palmolive, Royal Mirage, Banana Boat, Palmers, Jergens, Proctor & Gamble, Nature’s Bounty and Sun Down etc. and in the non-food category, renowned brands namely Downy, Classic, Clorox and kitchen cleaner, California Scents, Grill Time and Ariel etc, are seen on the shelves.
William Grant, the Chief of Mission and Chargé d’Affaires of the US Embassy, and the Director of Lulu Group International, Mohamed Althaf, with other dignitaries at the opening of Discover America Festival held at Lulu Hypermarket in Al Messila, yesterday.
Most importantly, Lulu has emphasized on showcasing the biggest range of ‘Free From’ worry food products such as organic, gluten-free, lactose free, dairy free, vegan and many other healthy options, that have specially flown-in from the US.
The festival was made attractive with in-store promotions, sampling, live demonstrations by renowned American chef Jay from the New York City, communication campaigns via social networks and media and through fliers, and specific procurement activities to increase the range of US products offered in Lulu’s hypermarkets.
Live performances of famous American Band at the inaugural ceremony created a typical ambience of American music, culture and heritage.
The US Embassy has also organised a variety of events, special promotions and activities across the city of Doha to launch the Discover America Week, and to further strengthen cultural, trade and travel investment with the State of Qatar, which is nurtured over the past 20 years of bilateral trade.
Lulu hypermarket has been hosting the festival since 2015 and has been very successful with the overwhelming response received from the customers.
