Officials during the launch of back to school campaign under the theme ‘Festival Academy’.
Doha: Doha Festival City (DFC), Qatar’s one and only choice for shopping, dining and entertainment, is pleased to announce the launch of its latest Back to School campaign under the theme ‘Festival Academy’.
The special activations will run from July 24 to August 20, offering Mall visitors two stations – ‘Festival Academy’, located at Centre Court, and featuring a wide range of edutainment options for adults and children alike; and the ‘Customisation Station’, located at the Entertainment Node, which will allow children to customise their school supplies to their tastes.
The ‘Festival Academy’ will give children and parents a glimpse of the new school year with its school yard and classroom designs, where children can enjoy a variety of edutainment activities, and participate in arts and crafts workshops from 2-10pm Sundays through to Wednesdays in the classroom which can accommodate 32 children at a time.
The academy will also feature a range of edutainment options from 4-10pm Thursdays through Saturdays, including daily balloon twisting shows, face painting stations, ventriloquist performances, and spelling bees competition in English and Arabic languages where winners will receive celebratory plaques and trophies as a reward to take home.
The shows will also feature daily visits by various multi-lingual guest speakers who will give 30-minute cultural lessons to children on other cultures, and topics relating to languages, important landmarks, and culinary preferences with a special focus on the upcoming anticipated sporting event and the 32 participating nations.
The eye-catching ‘Customisation Station’, which features a giant brush will operate from 2-10pm daily with a 24-child capacity, and will be the perfect platform that allows children over 4 years old to unleash their creativity and use the art supplies placed at the desks to customise their school supplies.
Commenting on the campaign’s announcement, Robert Hall, Doha Festival City’s General Manager, said: “With the school season approaching, Doha festival City is inviting families in Doha to share the joy of going back to school with an exciting line-up of activities designed to educate and entertain members of the community from all ages. Our exclusive collections of the latest and trendiest products designed for the season will also make children’s return to school more exciting and fun.”
A host of retailers will be also participating in the back to school festivities including Skechers, Marks & Spencer, Kipling, Next, Borders and Daiso where they will be showcasing the latest collections and trends of their signature school supplies and essentials.
In line with the preventative measures set out by the State of Qatar to limit the spread of the Coronavirus (COVID-19), and to ensure a safe shopping environment for all, Doha Festival City commits itself to continuous health and safety measures throughout the mall. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitising stations installed in the areas that have commonly touched surfaces.
