The agreement was signed by Jeff Bennett, General Manager of Husqvarna ME and VS Narayanan, Managing Director of OTC in the presence of OTC & Husqvarna officials. OTC: FM - Mathew V.M., GM Sales - Murugavel, Divisional Manager – Victor George, Marketing Manager – Sunil Kurup, Product Manager – Sajin Das and Husqvarna: BDM - Vickram Bhalla.
OTC & Husqvarna AB have reached a landmark agreement to offer their first wave of rebranded Blastrac and Diamatic surface preparation range of products through an exclusive partnership. The newly acquired Blastrac and Diamatic products, services and solutions is now rebranded as Husqvarna.
Mr. Jeff Bennett General Manager of Husqvarna Middle East and Mr V.S. Narayanan, Managing Director of Oriental Trading Company WLL co-stated that, through this exclusive multi-year partnership deal, customers would have the opportunity to get their hands on the highly sought-after and finest range of surface preparation products - the best of its kind in the Qatar and GCC region.
With over 325 years of innovation and passion, Husqvarna is the global leader and provides construction industry with support, service and a wide range of machines, diamond tools and all accessories needed to cut, saw, drill, demolish, grind and polish concrete. Mr. Vickram R. Bhallaa, BDM of Husqvarna Middle East, mentioned that their company legacy stands with their motto - "We let high performance meet usability and safety, making you ready to get the job done efficiently."
By offering cutting-edge shot-blasting, scraping, shaving, and scarifying solutions to customers and partners, Husqvarna has significantly expanded the existing surface preparation portfolio. As a result, Blastrac's clients and partners now have access to complementary products like compactors, tools for placing concrete, sawing and drilling equipment, and demolition robots, as well as a broad range of services.
Husqvarna Construction has further shaped and complemented its portfolio for floor grinding, scarifying, shaving, and scraping with the first wave of rebranded Blastrac and Diamatic equipment. Shot and steel-blasting systems and related dust extractors will be part of the second wave of rebranded Blastrac products, which is scheduled to launch in the spring of 2023.
With several decades of market experience & expertise, "Oriental Trading Company" has established itself as the market leader in Qatar for the supply and services of construction equipment, industrial machinery, demolition equipment, surface preparation machinery, oil & gas equipment, material handling equipment's tools and other related products.
Strategically positioned OTC authorised workshops and service centres provide quality diagnosis and repair services on Construction, Oil & Gas and other equipment. Through the firm understanding of the industry & market capitalization, OTC is widely regarded as the top distributor for several well-known & global brands and Husqvarna is one among them.
This exclusive partnership between Husqvarna and OTC could therefore be seen as a well-thought and strategic offering to bring value to Qatar’s construction industry and begin increasing the market share for both organizations by manifold. They were ecstatic in mentioning “with wider options, and as one passionate team, we are committed to shaping the surface preparation industry of tomorrow”.
