Doha: Aura Hospitality & Food Services, a leading player in the hospitality sector, has announced its ambitious plans to open nine new F&B outlets in Qatar.
The announcement was made during the launch of a refreshing and lavish breakfast menu developed by the celebrity Chef Fawaz Al Omaim at SMAT, a fine-dining restaurant offering an eclectic mix of authentic Qatari dishes. As part of the plan, Aura hospitality will be opening nine new outlets across Qatar in Mall of Qatar, Lusail, Pearl and Souk Wakif. Some of those new outlets will be opened in Qatar for the first time and some of them will be branches of the existing renowned restaurants.
Hosted on October 24, the restaurant welcomed esteemed members of the local media, local business and lifestyle magazines, news portals and well-known social media influencers over the preview of the newly launched breakfast menu.
Owned and managed by Aura Hospitality & Food Services, the 250-seat outlet is located above Orient Pearl restaurant by the picturesque Doha Corniche. Since its opening in March 2018, SMAT has become the most revered destination for the locals, ministries, official delegations, VIPs. Since its inception, SMAT’s unique menu promises to redefine the feel and taste of the local cuisine and take dining guests on a culinary journey through the unique gastronomic heritage of Qatar and The Gulf, characterized by their distinctive origins, signature dishes as well as exclusive ingredients, spices, textures, and tastes.
On this occasion, Yasser El Zein, General Manager, Aura Hospitality & Food Services, said: We are expanding because we see huge opportunities in the market, and we believe that the market is moving in the right direction. Qatar Airways and NTC are doing an amazing job towards transforming the country into a touristic destination and offering a great push to the Qatari economy.”
On his part, Charbel Mhanna, Business Development Director, Aura Hospitality and Food Services, said: “We are pleased to present to you the most sumptuous breakfast for Qataris. Minutest of details have been kept in mind before launching this menu in order to satiate the taste buds of every Qatari citizen. We take pride in stating that just over 18 months of its launch, SMAT has received a tremendous response from the people and such overwhelming response only inspires us to strengthen our presence in the market as we are set to open nine new restaurants between the end of 2019 and beginning of 2020 to sustain the title of the most coveted F&B brand in Qatar.”
