Doha: The colours we surround ourselves with matter more than ever – both in terms of what they say about us, and how they make us feel. Many of us are taking a step back and re-evaluating what matters in our lives. Around the world we are all considering the impact on our environment.
The new Global Colour Card for 2023, Stories: Colour Design by Jotun presents a palette of expressive, hopeful shades. They are purposely designed to inspire a creative ambience in our homes. The 21 colours featured are timeless and not trend driven, but chosen for their positivity, honesty and versatility. In their unique way, they introduce an element of joy into the home.
Lisbeth Larsen, Global Colour Manager at Jotun said: “Colour has an amazing power both to express how we feel about our lives and to shape it. For many people, now is a time for reflection, and thinking about what we value. Colour can be a brilliant way of expressing those values, and reminding us of them, day by day.” Of the 21 shades featured in this year’s Colour Card, nine are new to the Jotun collection.
Jotun’s dedicated colour technology lab in close collaboration with Global Colour Manager Lisbeth Larsen and her team, has created and developed a unique palette of colours ranging from smooth warming neutrals to natural, calming greens and rich, statement reds.
The new colours have been divided into groups of seven, along with existing shades from the Jotun archive to create three perfectly blended colour collections. These unique collections capture different moods and modes of expression, enabling people to easily combine complementary and contrasting shades within each collection. This creates coherent interiors that tell stories about the home and those who live there.
Larsen and her team monitor the mood and mindset of people, cities and societies around the world. These three themes reflect one of the key findings and strong current sociocultural tendencies. The serenity of simplicity: the consolation of nature and the comforting nostalgia of a beautifully curated lifestyle.
“For many of us, the role of the home and what we expect from it has shifted in recent times. It used to be a sanctuary that we returned to and relaxed in, but now that we spend more time at home, we expect even more from it.
It has become a place of work, play, rest, and reconnection. Jotun’s new Global Colour Card responds to this by encouraging people to let their homes reflect what matters most to them. To choose colours that inspire them, whatever they are doing. To step back and create from the heart,” said Larsen.
Rana Khadra, Colour and Creative Manager Middle East, India and Africa commented: “We hope the exhibition inspires people to explore the sensory power of colour and to paint their own story.
