Doha: KPMG in Qatar has officially released the 2024 Qatar CEO Outlook, offering a comprehensive analysis of the key trends shaping the business landscape.
Based on insights from Qatar’s top executives, the report explores how CEOs are navigating economic shifts, embracing digital transformation, and addressing sustainability and talent challenges in an era of rapid change.
As organisations respond to global uncertainties, Qatar’s CEOs remain optimistic about long-term growth, with many prioritizing resilience, technology adoption, and regulatory adaptability.
The report reveals that 64% of Qatar’s CEOs expect to see returns on their investments in generative AI within the next three to five years, underscoring a strong commitment to innovation.
Ahmed Abu Sharkh, Managing Partner at KPMG in Qatar, emphasised the resilience of the country’s business landscape, stating “CEOs in Qatar are exhibiting innovation, endurance and agility as they navigate a constantly changing global landscape. They are preparing their businesses for long-term success by embracing generative AI and disruptive technologies, prioritizing inclusive talent strategies, and reinventing ESG as a value creation engine.”
Venkat, Partner and Head of Advisory at KPMG in Qatar, noted the increasing role of strategic agility in corporate decision-making, explaining that “Qatar’s CEOs remain confident in their growth potential and the strength of the national economy, yet today’s challenges highlight the critical need for resilience, adaptability, and forward-thinking strategies to navigate an evolving landscape.”
The report highlights sustainability as a critical focus for businesses, with growing demands for transparency and accountability from stakeholders.
