In recent years, a growing percentage of shoppers have started looking into the aftersale service. As a result, and in order to stand out in a fiercely competitive market, many brands are shifting their focus to service optimisation as PostPurchase Customer Experience becomes a priority.
According to Kantar’s BrandZ Most Valuable Global Brand Rankings for 2021, Huawei had its name listed again with the brand’s value having increased by 29 percent year-on-year. What is Huawei’s secret to consistently ranking high in global brand rankings? Aside from its cutting-edge technology and products, another factor that might be overlooked is Huawei’s customer service and especially its after-sale service.
Huawei has been working hard to improve its customer service professionalism and friendliness all along, and has earned a reputation for providing high-quality services with Huawei Care.
Customers expect their needs to be met, and they expect the brand to be customer-centric, that’s why Huawei Care provides worryfree quality assurance and helps Huawei users extend the product service life, allowing them to keep their devices for a longer period of time. Huawei Care is now available in Qatar, and customers who purchase Huawei Care through authorised sales channels are eligible for a warranty on their devices.
Huawei Care value-added service can also help users save money on repairs (in some cases, for free), while also ensuring that original parts are used and a quality warranty is provided. Devices will also be repaired by certified technicians at Huawei Customer Service Center. By extending the warranty on devices, Huawei Care Extended Warranty can relieve users of the worry of high maintenance costs.
Earbuds are small and easy to use and sometimes they could be misplaced easily. That’s why Huawei Care catered a special service if you are concerned about losing or damaging an earbud.
When purchasing Huawei loss care for FreeBuds service, users get a new single earbud for half the price once a year if your earbud was lost or damaged, and the new earbud comes with a 90-day warranty. Huawei has considered a number of scenarios in which a watch could be damaged (accidental colliding, dropping, squeezing or liquid ingress).
If your watch is damaged, you only need to pay the service fee (which is not waived on service day) and it will be repaired once with original spare parts (the watch strap not included). Customers who are familiar with Huawei may be aware of the other premium services previously offered prior to the launch of Huawei Care, such as Huawei Battery Replacement (as low as QR19), and Huawei Service Charge Free Repair (Repair an out-of-warranty device without paying service charge for selected models).
Huawei has built a close relationship with its customers over the years, and customers recognise Huawei even more because of that: Its longstanding customer service philosophy has been crystallised into Huawei Care, which represents an update to the brand’s mutually beneficial relationship with its customers.
While previously, Huawei focused on repairing any damage that had already been caused, now preventive maintenance has become priority, with the goal of alleviating customer concerns about device repair.
