Doha: The FIFA World Cup Qatar 2022 which came to a dramatic conclusion last week has left behind many records and firsts. This includes several off pitch records, including the remarkable social media records Qatar 2022 has set.
Some digital media experts assume that the unmatchable record volumes scored during Qatar 2022 may not be repeated in the future.
“All the attention focused on the FIFA World Cup Qatar 2022 helped to make it the biggest event of all time on social media,” said Nino Kader, digital marketing lecturer at Georgetown University Qatar and Partner at American Caldwell - a marketing agency.
“I am surprised by the all the records the FIFA World Cup Qatar 2022 have set, especially when it comes to Google,” he told The Peninsula.
According to Google’s CEO, the World Cup final between Argentina and France produced the most search traffic on Google ever in its entire 25 years of its history.
“This is truly remarkable considering all of the many events that have taken place during the last two decades,” said Kader. Lionel Messi’s picture holding the winning trophy is the most liked post in Instagram’s history with over 72 million likes and counting. WhatsApp reached a record volume of 25 million messages per second during the Qatar World Cup final according to a Facebook post by CEO Mark Zuckerberg. Twitter CEO, Elon Musk, who was in attendance in Qatar for the final match, said in a tweet that Twitter set a new record number of impressions at 147 billion.
“Nothing on earth has ever received more search volume in one day than the FIFA World Cup Qatar 2022 finals. If you think about all the events that have taken place from the pandemic to wars to the Olympics, nothing tops the FIFA World Cup Qatar 2022,” said Kader adding that on Twitter, the FIFA World Cup Qatar 2022 did double the volume of the recent Olympics.
“It’s a truly remarkable feat, I am speechless. Never before have we seen such record volumes and I am not sure will we ever see it again.” he said.
Kader with over 20 years of experience in the digital marketing space speaking about the technical side of the high social media volume during the World Cup said, “From a technical perspective, all the social media companies had to withstand volumes they have never seen before, and none of them went offline which is also an accomplishment.”
