US Embassy Chargé d’Affaires, Natalie Baker, Director of Lulu Group International, Dr. Mohamed Althaf and guests during the opening of ‘Discover America’ promotion at Abu Sidra Mall, yesterday.
Doha: LuLu Hypermarket kicked of its annual ‘Discover America’ promotion yesterday at Abu Sidra Mall presided by US Embassy Chargé d’Affaires Natalie Baker.
The promotion is organised in association with the US Embassy and American Chamber of Commerce Qatar. It was also attended by Director of Lulu Group International Dr. Mohamed Althaf and guests from the US Commercial Service, American Chamber of Commerce, United States Department of Agriculture (USDA) Office of Agricultural Affairs, American Women’s Association, and other dignitaries from various American and other leading organisations operating in Qatar.
Baker said: “Discover America is a real treat for all Americans living in Qatar, as well as other residents and Qataris who have studied, visited, and lived in the United States. The wide variety of products featured in the event highlights our sheer goals of bringing more US brands and foods to Qatar.”
“I commend you for the increased selection of healthy and light options that LuLu carries given the rising health consciousness in Qatar and the region. From more fruits and vegetables to organic and processed foods, it is wonderful to see the diversity of American products from every corner of the United States.
Food is the most fundamental celebration of any culture, so it is very fitting that this event comes as we are just about to start the grand finale of the 2021 Qatar-USA Year of Culture. I’d like to invite everyone to participate in the 2021 Qatar-USA Festival, which will be held from November 24th through the 29th” she added.
Dr. Althaf said: “This building where we are celebrating the 2021 Discover America event is designed with a lot of vision, and this is the least environmentally-impacted construction in retail here now. A lot of engineering innovations has happened here. Also, this store is regarded as one of the largest but for us it is one of the best-in-class.”
The Director of Lulu Group International narrated that “Over the last 10 years, our business, the volume, and the quality of our products witnessed substantial growth. Like many of you know, we already have our export distribution centre in New Jersey. We are now expanding our footprint in the US; we are opening our Quality Control Office in Los Angeles very soon. We are moving in to another facility in the nearby states.”
“The US is a very large agrarian economy; it is much more diverse, and have a very heterogeneous soil mix. Unlike other countries that we deal with, it is not a monocrop country — we can get anything out of the US now. The country offers an enormous number of products and we hope to bring a lot of that to Qatar, which is very good for the food security of the country,” he added.
Over 4,000 American products including 100 new product lines are featured in Lulu’s ‘Discover America’ which will run until November 27 across all LuLu stores in the country.
Discover America is the best way to explore the versatility of products that represents new tastes, which America has introduced to the world.
