Participants in the Tourism Malaysia roadshow in Doha.
Doha: Tourism Malaysia last week launched a roadshow in Qatar which brought together a number of travel agents, hoteliers, product owners, state tourism bodies and medical tourism industry players from both countries.
The event looked to enhance and develop new partnerships in tourism, hotel, and medical industries.
The Doha event was part of Tourism Malaysia’s Western Asia region series of roadshows. Travel mart sessions and networking dinners were conducted after a two-year hiatus due to COVID-19.
Tourism Malaysia Director-General, Dato’ Zainuddin Abdul Wahab said, “As we welcome more West Asia travellers back to Malaysia, it is a timely occasion to strengthen our partnership with international airlines such as Qatar Airways, Oman Air and Mahan Air, which offer direct flights to Kuala Lumpur.”
Qatar Airways and Malaysia Airlines unveiled last week its roadmap outlining the next phase of their strategic partnership which adds 34 destinations to the existing 62 codeshare destinations. Starting May 25, Malaysia Airlines will have a non-stop service from Kuala Lumpur to Doha.
“As part of our continuous efforts, this roadshow is a timely opportunity for us to network with travel agents and tour operator partners to work together in promoting Malaysia to the Middle East market. We are ready to re-embark on our global advertising campaign by leveraging the 'Malaysia, Truly Asia' branding in boosting our inbound tourism,” Malaysia Minister of Tourism, Arts and Culture, H E Dato’ Shri Hajah Nancy Shukri said in a video message.
In Doha, Tourism Malaysia Deputy Director, Mirza Ghalib said, “Malaysia is well-connected with the direct accessibility from the Middle East and that is a big advantage for us to woo tourists from the region in flying directly to Malaysia for a holiday.”