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Doha Today / Souq

Amazfit, Zepp: The fastest growing smartwatch brand ranked in top 4 in global adult smartwatch shipment

Published: 19 Jul 2021 - 09:14 am | Last Updated: 01 Nov 2021 - 06:25 am
Peninsula

The Peninsula

Doha: Zepp Health (NYSE: ZEPP) with self-owned brands Zepp and Amazfit, distributed by Video Home and Electronic Center in Qatar ranked in top 4 in terms of global adult smartwatch shipment according to the data from International Data Corporation (IDC) on the global wearable device market in the first quarter of 2021. During the period Zepp Health sold over 1.65 million Zepp and Amazfit smartwatches, indicating a 68.8% year on year increase in global unit sales — the highest among the top adult smartwatch brands.

C V Rappai, Director and CEO of Video Home and Electronic Center said, “Though the world’s consumer electronics sector has continued to face tough market circumstances, Zepp and Amazfit have been resilient in business and is one of the world’s fastest growing smartwatch brand distributed by Video home and electronic center in Qatar.”

Zepp Health ranked No.1 in Brazil (40.9%), Russia (28.9%) and Spain (23.5%) in terms of shipments for adult smartwatches.” It is ranked No. 2 in Italy, No. 3 in Poland; and No. 4 in Germany, India, Indonesia and Thailand for shipments of adult wearables. In addition, it was ranked No. 6 in Mexico, the United States, France, and the United Kingdom.

Their popular Amazfit Fashion and Lifestyle wearables such as the Amazfit GTR 2 series and the GTS 2 series of smartwatches and the Outdoor Sports series including the Amazfit T-Rex have been the sales impetus.

The Amazfit brand has also enhanced its reputation by extending its global adventurous outdoor sport sponsorship portfolio. Celebrating the Amazfit T-Rex Pro release in March 2021, the brand sponsored three challenging competitions that symbolize the watch’s spirit: Explore Your Instinct. It inked a deal with Spartan, the world’s top endurance sports and wellness brand, earlier this year. Amazfit will be participating at a number of Spartan events across the world this season. It has also supported the ESOK Rally in Eskişehir, Turkey, as well as the All-Russian Zavidovo SUP Challenge, which is recognized as one of the top five SUP competitions worldwide.

Amazfit is available in Qatar across Jumbo Electronics stores, jumbosouq.com and leading hyper markets.