DOHA: The emotional designs and high-performance models issued by Lexus in the last few years prefaced a new chapter for the brand, one that begins now with the arrival of the all-new 2018 Lexus LC flagship performance coupe. Available now in Lexus dealerships across the GCC and Levant, the LC combines stunning design, scintillating performance, long-distance comfort and premium craftsmanship to join an elite group of international grand touring coupes.
The Lexus LC is a powerful, emotionally stirring realization of the vision of Lexus master driver Akio Toyoda for a flagship production coupe that echoes the spirit of the hand-built Lexus LFA supercar and delivers the visual impact of the Lexus LF-LC concept.
“The all-new Lexus LC is a flagship coupe which represents the evolution of Lexus as a lifestyle brand that will surprise and delight customers. The car symbolizes the beginning of a new phase for Lexus, which is all about creating greater synergy between engineering and design,” said Takayuki Yoshitsugu, Chief Representative of Middle East and North Africa Representative Office, Toyota Motor Corporation. “The LC makes the strongest statement yet about the brand’s future direction, and is the result of painstaking craftsmanship, attention to detail and an advanced, future-oriented approach to engineering. It’s a car that offers a pleasurable driving experience which enhances the user’s lifestyle.”
Based on the groundbreaking design of the LF-LC concept car which was shown at the 2012 North American International Auto Show (NAIAS) in Detroit, the Lexus LC debuted as a production model at the 2016 edition of NAIAS.
Turning the LF-LC concept into a production model while remaining faithful to its visual excitement required nothing less than a new development process, combining design and engineering disciplines as never before at Lexus. The production LC preserves the concept’s adventurous appearance, and the design itself helped achieve performance targets, especially with regard to the low center of gravity, aerodynamics and high-speed stability. Just like its concept predecessor, which won the EyesOn Design award for Concept Car in 2012, the production LC is also a trophy winner, having claimed two awards at the 2016 EyesOn Design Awards–in the Production Car and Interior Design categories.
Tadao Mori, Chief Designer of the Lexus LC, said: “This was one of the first times for Lexus that designers were closely involved in the dynamic engineering development, so we could understand the driving goals and support them with the car’s design. The 2012 LF-LC concept model was the starting point, not our final goal. This means we didn’t just duplicate LF-LC’s surfaces and lines onto the production platform. Even though we decided to maintain LF-LC’s design language and theme, we added more emotion. I’d like to thank very much all the colleagues who were involved in the car’s development at Lexus International.”
