The new collection DADA is available in the Blue Salon and the ‘Aigner’ boutique in The Pearl.
Rebellion against existing conventions – the artistic and literary movement Dadaism from the 20th century inspired Christian Alexander Beck for the spring/summer 2019 season. Striving for a new way of life meant rethinking the familiar and breaking old habits.
With the DADA collection AIGNER is different, but still retains its classy styles.
The collection is disruptive: clean designs are up against creative mixing and matching patterns, while unexpected details such as trompe-l’oeil prints are reflected on clear shapes. Accessories and a refreshing color palette give the collection a brand new vibe.
Bright, bold colours such as Cyan Blue, Sage Green and Lemon Yellow characterise the look and are combined with muted summer shades such as Nougat and Cloud White. Signal Red adds a strong accent. Color contrasts create an interesting tension and allow brand new creations.
As the reissue of an AIGNER hallmark in two sizes, vintage elements are reinterpreted in the luxurious clipframe bag and gain an elegant finish with the high-quality, finely pearl-grained leather from Italy. Retro details such as metal panels and the braided handle are interpreted in a modern way and give the model a cool touch.
Ruby: The new shoulder bag in three special versions is an absolute eye-catcher. Inspired by a model of a former AIGNER bag, it breaks through the modern look. In bright Cyan Blue with a stylized eye and a contrasting ruffle in radiant Lemon Yellow or in a Black & White look with modern AIGNER lettering or in striking Signal Red with white fringing – every model is unique and completely different.
Gala: As the name suggests, ‚Gala‘ is full of grace in its design and appearance. The soft-top grain leather radiates and shines in rich Black, Burgundy or Sage Green.
The color-contrasting seams in Nougat, Cyan Blue or Signal Red are real highlights.
Another sophisticated feature is that the upper opening is closed with a leather strap and wraps itself elegantly around the opening.
The characteristic golden lock makes the series an opulent eye-catcher. As a special issue, ‚Gala‘ is available as a small shoulder bag with fully embroidered, colorful seasonal artwork.
