CEO Kris Babicci and Chairman Mohammad Sultan Al Qadi posing for a picture.
DOHA/DUBAI: Commercial Bank International (CBI), a growing UAE bank, has announced the beginning of a new chapter in its history, following the revelation of a new brand that reflects the strategic partnership with Qatar National Bank (QNB), the leading financial institution in Qatar and the Mena region.
“The new brand embodies our thinking into a future of growth and prosperity as CBI, backed by the international reach of QNB Group,” said CBI Chairman Mohammad Sultan Al Qadi. CBI’s new brand would benefit from QNB’s brand profile, given that it ranked 120 on the list of the world’s top 500 banking brands in 2013, according to an annual survey carried out by “Brand Finance”.
In tandem with the new brand identity, CBI is expanding its current branch network in the UAE with the addition of four new branches that reflect the new brand and a personalised banking experience providing top quality service, advanced and secure technology, an expanded product range and an increased international reach through the association with QNB.
CBI customers can now (effective from March 10) bank at Dubai Mall, Dubai Festival City, Sheikh Mohammed bin Rashid Boulevard, and Ras Al Khaimah’s Julphar Towers, where they can see first-hand what the future holds for them.
Kris Babicci, CEO of CBI, said: “Our new brand stands for our strength going forward. Our partnership with QNB, the experience and strength of our management team and their cohesion with the board of directors, all supported by proactive staff, are key factors to our aim of becoming a leading bank in the UAE.”
Sustaining its growth and development momentum, CBI plans to launch a range of products, including a re-launch of auto loans, credit card enhancements and salary transfer campaigns, and more, over the coming months.
The new identity is the culmination of the efforts by the CBI team led by a strong and highly competent management team over the last two years, to ensure a best-in-class service experience for retail and corporate customers.
The Peninsula
