Doha, Qatar: Alfardan Group, a name synonymous with luxury and excellence across Qatar and the region, embarks on a new chapter in its legacy of 70 years with the unveiling of its inaugural sustainability report, “Athar Alfardan 2024.” This report demonstrates Alfardan Group’s commitment to sustainability and its progress towards it, aligned with Qatar National Vision 2030.
“Athar,” Alfardan Group’s comprehensive, company-wide sustainability strategy, serves as the compass for this journey. Beyond a plan, it’s a commitment to tangible results, detailing the progress made by embedding sustainability principles into the Group’s core business strategies and daily practices across its diverse divisions. “Athar” translates ESG principles—Environmental, Social, and Governance—into action, aligning with the global roadmap of the United Nations Sustainable Development Goals.
‘Athar’ strategy serves to be a regional catalyst for societal and environmental change through responsible practices, ethical governance, and operational excellence. Covering the period from May 2023 to May 2024, the first Group-wide sustainability report demonstrates AFG’s management of ESG risks and opportunities, as well as its progress towards delivering on its sustainability targets across three strategic focus areas: Empowering our People, Protecting our Planet and Fostering strong Partnerships.
Reflecting on the Group’s enduring legacy and its evolving commitment to sustainability, Omar Hussain Alfardan, President and CEO of Alfardan Group, stated, “Since our establishment, Alfardan Group has been synonymous with excellence and luxury, guided by the core values of trust, distinction, and dedication, as instilled by our founder and Chairman, my father, Hussain Ibrahim Alfardan.”
He continued, “Today, this commitment extends beyond our businesses and services, embracing a deep responsibility for the environment and the communities we serve.”
Dr. Ma’n Alhamawi, Chairman of the Sustainability Committee and CEO of Alfardan Automotive, emphasised the Group’s role in sustainability.
“From understanding operational efficiencies that will reduce energy, water and waste consumption and expanding our green portfolio across our diversified businesses, to fostering a culture that promotes economic prosperity, environmental benefits and social value, Alfardan Group is proud to actively contribute to the economic and social development of our region and serve as a sustainability benchmark for organisations looking to scale up their own efforts.”
Across its diverse operations—from jewellery and financial services to properties, automotive, marine services, hospitality, healthcare and agriculture—Alfardan Group’s dedication to quality and exclusivity has become deeply intertwined with its commitment to sustainability.
