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Doha: The much-anticipated Doha Jewellery & Watches Exhibition (DJWE) returns today, showcasing the cream of the crop brands locally and internationally until Saturday, May 14,
After a one-year hiatus due to the pandemic, the exhibition makes a huge comeback with brand new programmes including DJWE lounge, workshops by global experts, showcase of exceptional pieces from Qatari talents, exclusive and limited collections designed for Qatar, and the FIFA World Cup Qatar jewellery collection.
According to Qatar Tourism (QT), among the event highlights are the Young Qatari Designers pavilion, the Art of Rarity with diamonds workshops run by De Beers, Objectif Horlogerie workshops, and Qatar Watch Club workshops. De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Meanwhile, Objectif Horlogerie has been offering watchmaking workshops since 2011 for amateurs and experts in Paris and abroad.
DJWE has been at the forefront of the Qatar business events calendar, successfully retaining its reputation as a high-profile gathering for jewellery aficionados, global brands, and aspiring designers, QT said. “We’re excited to bring DJWE back and showcase the latest in luxury design by both international and local brands. DJWE has had a long and successful history in Qatar, and is the only exhibition of its kind in the region. In addition to the multitude of exhibitors present, visitors will see a number of workshops taking place by famed designers, which is a new offering in this year’s edition,” said QT Head of Marketing and Planning Department, Hessa Al Thani in a media roundtable recently.
Al Darwish Jewellery and Al Majed Jewellery and Watches are among the exhibitors participating in this year’s edition. Al Darwish, a leading pioneer in jewellery designs with precious gemstones since 2016, will showcase top jewellery brands including Moratti, Kiswah, Bishan, Nafees, ARAYA, Raaya, RK Jewellers, Château Euphorie, Liebe, N.M Creations, Motilal Jewellers, and Kotharis Jewelry.
“We carefully choose our jewelry pieces as they represent our core and utmost profound pillar. Same way we choose our partners to be able to provide you with endless varieties that satisfies your distinctive tastes and styles,” Al Darwish Jewellery said in an Instagram post.
In posts, it said: “We are captured by the beauty of jewelry, and we pay attention to details in the designs we create. Creativity is the main differentiator in choosing our partners who are creative in choosing the raw materials they need and finalising every piece. Our premium quality comes from deep passion and affluent knowledge in jewelry designs that astonished all of us along the years. This quality also extends to the partners we choose from around the world.”
Al Majed Jewellery will showcase masterpieces of fine watchmaking — A. Lange & Söhne and Roberto Coin, one of the most renowned jewellery brands worldwide. Al Majed Jewellery is also recognised as the official licensed luxury and jewellery and accessories for the FIFA World Cup 2022.
The collection includes ring, silver key holder, silver pen holder stand, silver pen stand, bangle, bracelet, earrings, necklace, necklace with emblem pendant, Qatari Sadaf (shell), and cufflinks. Prices range from QR1,000 to QR54,500. According to its website, some jewellery accessories like the bracelet, earrings, and necklace, among others are on a pre-order basis. The design for the FIFA World Cup Qatar 2022 depicts the heritage and culture of Qatar.
DJWE will feature over 500 brands from more than 10 countries as it brings together local, international, and regional brands making it a networking platform for companies and visitors in Qatar and other countries.
Indian and Turkish pavilions are back anew with 18 and eight exhibitors respectively. This year’s face of the campaign is Indian superstar Alia Bhatt, who will inaugurate the event. The six-day event will run until May 14 at Doha Exhibition and Convention Center in West Bay. It opens from 12pm to 10pm every day except on Friday (May 13) when it will be open from 4pm to 10pm. People who want to attend should register at Visit Qatar website.
