Nabil Abu Issa (left), Vice-Chairman of Abu Issa Holding Group; and Benoit Verdier (centre), owner of EX NIHLIO brand at the launch of new fragrances collection.
During a special ceremony, Blue Salon, the prestigious platform showing off the ranges of some of the world’s finest and limited fragrance labels, unveiled the new fragrances collection of EX NIHLIO.
The event took place at Blue Salon showroom, in the presence of Nabil Abu Issa, Vice-Chairman of Abu Issa Holding Group, and the Owner of the brand Benoit Verdier and a number of luxury perfume and fashion experts, who had the chance to experience the unique composition of this attractive collection.
EX NIHILO is a Parisian fragrance house founded by a young talented trio, based in Paris. The House revisits the best perfumery know-how through the French Avant-Garde prism and collaborates with the emerging creative community. By offering the perfumers Carte Blanche, EX NIHILO promotes a new innovative vision of perfumery, without any creative or cost constraints.
It worships a radical ethos: select the most exclusive perfumery materials, push them to their limits, and do not forget that rules are made to be broken. EX NIHILO has invented the Osmologue, an exclusive technology that allows to personalise the Initiale and Babylone Collections with the most exclusive raw materials of perfumery.
Inspired by the French Avant-Garde spirit, EX NIHILO collaborates with new talents in perfumery, design and architecture. EX NIHILO and its creative network of friends cultivate the art of detail and sophistication to the obsession.
Their common ambition: to design objects of desire, which enhance emotion and promote the best know-how.
Each creation revisits traditional codes through a resolutely innovative prism. Disruption is their motto. EX NIHILO gives a Carte Blanche to Master Perfumers among the world's best to collaborate on its fragrance collections.
Every year the House collaborates with an emerging talent. Together, they create pieces of art, signed and numbered by the artists, then showcased in the most prestigious places in the world, such as the Grand Palais in Paris.
