AAB and Toyota officials launching the all-new RAV4.
Doha: Abdullah Abdulghani & Bros Co (AAB) has unveiled the stylish, all-new 2019 Toyota RAV4 in the Middle East. Bringing a new era of improved performance, capability, and safety, the fifth generation RAV4, the compact SUV trend-setter, is poised to, once again, change the game.
The all-new RAV4 is bringing more sport and more utility back while further enhancing the agile handling, everyday comfort and exemplary fuel efficiency that established the RAV4 as a firm favorite among motoring enthusiasts in the region. The all-new vehicle is designed to tackle urban, suburban, and great outdoor adventures with equal finesse. The look is tougher, and there’s greater capability with a new all-wheel-drive system, yet the ride is smoother and quieter, with new comfort touches inside.
One of two major additions to the all-new RAV4 is the hybrid electric model, which combines two power sources consisting of a petrol engine and two electric motors. The class-leading model, which offers the lowest fuel consumption value of 22.2km/L, enables customers to contribute to a more sustainable future while enjoying increased driving satisfaction and engagement provided by its advanced technologies and cabin quietness, as well as its acceleration smoothness, especially when accelerating from a stand-still.
The second addition to the RAV4 is the Adventure model, which was established as a symbolic model to appeal to active users through enhanced Waku Doki – the equivalent of “heart-pumping excitement” in Japanese – and a more powerful image. It is distinguished by a more aggressive bumper, grille design and fog light surrounds, larger over-fenders, high-rise roof rails, a retuned suspension, and exclusive 19-inch, split five-spoke wheels with matte-black accents.
Yoshikazu Saeki, Chief Engineer for the Toyota RAV4, said, “The RAV4 has held a strong market presence since its introduction 25 years ago. It has gained a loyal following the world over, continually evolving to respond to changing customer needs. For the new RAV4, we set out to create a product that appeals to the next generation of customers. At the very beginning of the design process for the all-new vehicle, we thought about how best to evolve the original idea, building on the two over-arching views of the RAV4 – ‘driving performance suited to any road’ and a ‘user-friendly interior suited to any situation.’ This led us to the new concept of Adventure and Refinement. We have also improved the RAV4’s performance to meet the demands of any road. Whereas a conventional SUV suspension makes for an uncomfortable, unresponsive ride in off-road conditions, the RAV4 provides sedan-like comfort and an enjoyable ride.”
Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said, “We are excited to launch the all-new RAV4 in the region, setting a new benchmark in the compact SUV segment and presenting our customers with a vehicle that has evolved over five generations, to offer them an unparalleled ownership experience. Owing to its stylish design, ride comfort, dynamic performance and superior value, the all-new RAV4 will make a deep connection with the region’s motoring enthusiasts whose needs and aspirations evolve constantly. We would like to extend our gratitude to our valued customers for their continued support and inspiration, which motivate us to develop ‘ever-better’ cars that exceed their expectations.”
Complementing the all-new RAV4’s daring looks is a thrilling drive personality imbued by two powertrain options.
Available in nine distinctive exterior colors, the all-new RAV4 provides customers the opportunity to express their individuality. Four new colors, Cyan ME, Dark Blue MC, Attitude Black MC, and the newly-developed Urban Khaki, further express sophistication and strength. On the other hand, the interior is available in a total of three colors, such as Light Gray, Beige and Black. Drawing inspiration from the polygonal motif, the all-new RAV4 has been rearmed with new 17-inch and 18-inch alloy wheels, created with a strong shape and a sense of precision, emphasizing the modeling theme present throughout the vehicle.
