Officials during the launch of Hermetica perfume collection at Secret Notes Boutique in Doha Festival City.
Doha: Secret Notes Boutique at Doha Festival City has launched Hermetica, a collection of modern molecular perfumes using a unique alcohol-free formula to create long-lasting and moisturising fragrances.
Launched exclusively online on July 31, Hermetica is the first-of-its-kind digital first fragrance brand to deliver worldwide thanks to its alcohol-free formula, allowing consumers to easily purchase fragrance through the website and try them at home.
Hermetica fragrances are the result of more than two years of intense collaboration between co-founder Clara Molloy, Aliénor Massenet and Philippe Paparella, senior perfumers at Symrise, resulting in a completely new and alcohol-free approach to creating fragrances.
By marrying unique formulas with patented technology - Inoscent – top, mid and base notes appear in a modern and striking tempo, revealing right away the heart of the perfumes after the first spritz.
The range includes 13 unique perfumes, 12 within the four different collections - Emerald Stairways, Vertical Ambers, The Door and Dry Waters - plus Source1, a standalone fragrance that can also be found across all scents. Floral, woody, oriental and green, Hermetica fragrances deliver a contemporary and refined eau de parfum collection that is clean and cruelty-free. Hermetica has created personality quiz online so that customers can find a scent best suited to them. A discovery kit, available through the website, allows consumers to try each scent at home; the cost is then offset against the price of a full-priced bottle.
Green in appearance and in nature, Hermetica’s glass bottles are made from recycled glass and sand that is locally sourced to reduce the carbon footprint. The bottles are refillable and reusable with fragrances that are clean and cruelty-free.
