Last year's Lexus Design awardee
Doha: The submission period for entries to the prestigious Lexus Design Award 2022, which is being held this year under the theme “Design for a Better Tomorrow” is drawing to a close, with aspiring creators having only a few days left to the October 10 deadline to submit their ideas for consideration. Now in its 10th year, the Lexus Design Award is a global platform to support and nurture the next generation of creators from around the world, offering them a once-in-a-lifetime opportunity.
Lexus has announced its full lineup of judges and mentors for the Lexus Design Award 2022. The judging panel will announce the six finalists from thousands of entries in early 2022. Their decision will be based on three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow. This year, Lexus welcomes architect Anupama Kundoo and designer Bruce Mau to the panel of judges, who will join the multi-term contributing judges Paola Antonelli, Senior Curator for the Department of Architecture and Design at MoMA in New York, and Simon Humphries, who heads Lexus’ Global Design.
The six chosen finalists will go on to participate in a workshop with world-class design professionals acting as mentors. Each will enjoy a priceless experience as the mentors provide direct, interactive guidance in developing prototypes that bring their ideas to life. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal-based designer Sam Baron will join designer Joe Doucet, now in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.
The mentorship program offers an individual production budget of up to 3 million Japanese yen (over $25,000), allowing participants to turn their concepts into functional prototypes. The Grand Prix winner will be selected by the esteemed panel of judges in the spring of 2022, after finalists present their prototypes and ideas to the judging panel at the event under the eyes of global media and guests.
“The Lexus Design Award embodies our belief in the power of innovation to unlock a better future for all,” commented Kei Fujita, Chief Representative for Middle East and Central Asia Representative Office at Toyota Motor Corporation.
He added: “Now celebrating ten years, this unique platform empowers promising talents by offering expert guidance and the opportunity to bring their visions to life. Supporting the next generation is an essential component of our drive to create Amazing Experiences and push the boundaries of what can be achieved through brave design, and I am looking forward to seeing the ideas presented by this year’s finalists. I would also like to thank everyone involved in this inspiring competition, including all of the contestants around the world, for their outstanding contributions”.
