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Doha: Around the world, the festive period is a time that brings people together and is coloured by treats of the season. It is a time of indulgence and opulence and no city better brings this to life than Paris.
In partnership with renowned interior designer, India Mahdavi, Nespresso will celebrate this festive season with the launch of its Parisian Gourmandise inspired Limited Edition festive collection, from delicious Variations coffees to a range of stunning accessories.
The Variations coffees centre on the traditional flavours of Parisian patisseries including macarons and praline. No one more embodies this iconic, artistry than India Mahdavi who has designed the packaging of the Variations range along with the Les Collections accessories, selected boutique display windows and the communication campaign overall. Based in Paris, Mahdavi has created some of the world’s most iconic modern spaces including The Gallery at Sketch in London, Jean François Piège in Paris and APT in New York, her work is now synonymous with elegant design imbued with rich colour palettes.
Treating each creation as though it is a couture piece, Mahdavi’s influence on the Nespresso Variations is evident in the range’s pastel hues and playful designs. With two unique flavoured coffees, one non-flavoured coffees and a range of limited editions accessories, Mahdavi has created a collection fit for the most discerning of coffee and design aficionados.
Mahdavi on the collaboration: “I sought to bring an oneiric dimension to Nespresso’s world in which these new capsules appear as imaginary delights, floating like sweet clouds in the sky” says the architect who is infusing a touch of emotion and tenderness to the functional and urban universe of coffee. “These voluptuous forms, reminiscent of childhood, suggest a fantasised “gourmandise”. In distancing itself from various graphic codes, Nespresso speaks to the senses - celebrating taste under all its aspects, ranging from sight to touch via smell, with subtly sweet aromas. I wanted to add a hint of reverie. Offering delight capsules for the eyes to relish and to then fly away in each and everyone’s imagination.”
This year’s Limited Edition Variations bring the quintessentially French flavours to coffee lovers around the world, transporting them to a Parisian Patisserie through unique flavour creations. Each year festive variations centre on flavours of the season and for the first time, remaining true to French tradition, there is a Paris Black espresso coffee that caters to those preferring coffee in its pure taste.
