Attendees during a panel discussion.
Doha: Northwestern University in Qatar's (NU-Q) wrapped up a milestone engagement at Web Summit Qatar 2025, evolving from a single masterclass last year to a full-scale institutional presence featuring a dedicated stand, a digital exhibition celebrating the Media Majlis Museum’s fifth anniversary, and a dynamic lineup of community presentations and expert panel discussions.
With 30 talks, seven panels, and 17 speakers, the University reinforced its role as a thought leader in global media and technology. Its specially curated three-day programme brought together industry leaders, scholars, and Northwestern Qatar faculty, staff, and alumni to drive innovation, collaboration, and meaningful dialogue shaping the future of the field.
“Web Summit Qatar 2025 provided us with a unique opportunity to expand our contributions beyond academia and engage directly with the global media and technology industry,” said Marwan M Kraidy, dean and CEO of Northwestern Qatar.
“Our presence at this prestigious event exemplified Northwestern Qatar’s core values of excellence, collaboration, community, and sustainability. By showcasing the scholarship and creative works of our community, we were able to address critical issues shaping the future of the industry while fostering meaningful dialogue with global audiences. It’s an exciting moment for our university and a testament to NU-Q’s global mission, which continues to drive impactful contributions to global conversations.”
Planning for this expanded presence began ten months in advance, led by a dedicated Working Committee, which included the Communication and Public Affairs Department, the Museum, the Artificial Intelligence and Media (AIM) Lab, and the Institute for Advanced Study in the Global South (#IAS_NUQ). A key highlight of this year’s presence was a digital exhibition documenting the Museum’s impact and initiatives since its inception. Inspired by the intricate design of circuit boards, the infographic traced the focus on diverse topics like language, identity, fairness, and the future.
Another highlight was Sound Bytes, a platform for research-backed presentations showcasing transformative ideas in media and technology. The review committee received over 30 abstract submissions, with 10 finalists selected through a rigorous three-stages of review. Each finalist was mentored by faculty and staff, including Assistant Professors João Queiroga and Dahlia El Zein, Alessandra El Chanti, admissions specialist, and Hanan Hindi, academic advisor, who helped refine their presentations. For Liellina Molla, a graduate of the Class of 2024, participating in the Sound Bytes was a chance to continue engaging with the university after graduation.
“Being part of Sound Bytes at Web Summit Qatar has been a truly enriching experience. It has provided me with a unique opportunity to reconnect with my alma mater and contribute to global conversations shaping the future of media and technology. This platform has allowed me to share my journey, tell my story, and showcase my work post-graduation. I’m proud to be part of an initiative that not only amplifies my voice but also highlights the innovative spirit fostered at Northwestern Qatar.”
Another institutional programming was NU-Q Talks, which launched with Dean’s Global Forum: Web Summit Special Edition, featuring Jassim Al Khori, CEO of Media City Qatar, in conversation with Dean Kraidy. Other sessions brought together industry experts, scholars, and media practitioners in a series of panel discussions on the intersection of artificial intelligence, media, and communication.
