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Doha Today / Souq

Mazda has the most 2020 IIHS ‘TOP SAFETY PICK+’ awards than any other automaker

Published: 05 Mar 2020 - 12:43 am | Last Updated: 01 Nov 2021 - 02:03 pm
Mazda CX 5

Mazda CX 5

The Peninsula

DOHA:  The Insurance Institute for Highway Safety (IIHS) recently announced that the Mazda3 Sedan and Hatchback, Mazda6, CX-3, and CX-5 vehicles have earned its 2020 TOP SAFETY PICK+ award. Mazda’s CX-9 Crossover earns an additional TOP SAFETY PICK for 2020 Model Year (MY) when equipped with specific headlights. IIHS noted Mazda as a standout, earning more awards than any other automaker.

To qualify for the 2020 TOP SAFETY PICK and TOP SAFETY PICK+ awards, Mazda vehicles earned good ratings in each of the Institute’s six crashworthiness evaluations: moderate overlap front, driver-side small overlap front, passenger-side small overlap front, side, roof strength and head restraints & seats. Mazda vehicles also earned advanced or superior ratings for front crash prevention in both vehicle-to-vehicle and vehicle-to-pedestrian evaluations. Additionally, Mazda achieved good or acceptable headlight ratings, with the “plus” awarded to its models that come exclusively with good or acceptable rated headlights.

“We are proud to be the top 2020 IIHS TOP SAFETY PICK+ award recipient. It’s a big accomplishment and stems from our commitment to our owners,” said Mazda spokesperson. “Always keeping our customers in mind, Mazda is dedicated to providing the most advanced safety technologies, giving our customers a more enjoyable and confident driving experience.”

Mazda’s i-Activsense is an umbrella term covering a series of advanced safety technologies which make use of detection devices such as milli-wave radars and cameras. They include active safety technologies that support safer driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which help to avert collisions or reduce their severity in situations where they cannot be avoided.

Mazda’s i-Activsense advanced safety technologies include Advanced Smart City Brake Support with Pedestrian Detection, Smart Brake Support with Collision Warning, Smart Brake Support, Mazda Radar Cruise Control with Stop & Go Function, Blind Spot Monitoring with Rear Cross-Traffic Alert, Lane Departure Warning System with Lane-Keep Assist, Driver Attention Alert, High Beam Control, Adaptive Front-Lighting System, and Traffic Sign Recognition. The IIHS is an independent, non-governmental safety-testing organization, funded by the insurance industry.

National Car Company is the sole agent for Mazda in Qatar for over the last 4 decades. The new generation of Mazda sedans and SUVs are currently on display at the state-of-the-art showroom located in Al Nasr.

Introducing the 2020 model range with the highest safety ratings, Mazda spokesperson said. “Each Mazda vehicle is brought to life through a sense of motion and speed, even at a complete standstill through impassioned designers and engineers. Mazda’s “soul of motion” KODO design philosophy is reflected in the sleek and aerodynamic lines breathing life into the car. The design embodies the dynamic beauty of life, the power and elegance of a wild animal in the instant when it pounces on its prey. That’s the essence of the ultimate “Motion Form” envisioned by Mazda and the reason why Mazda stands unique in a diverse marketplace.”

Mazda’s path breaking SKYACTIV family of technologies that lifts performance to new heights and delivers sheer driving pleasure at the same time. Effortless joyful driving makes one feel alive!

Mazda’s engineers design their cars to a feeling, not a spec sheet. They know they got it right when the car feels like it has come to life. And at the heart of every Mazda is its engine – its life force.