People visit the Qatar pavilion at the TTG Travel Experience, in Rimini, Italy.
Doha: Qatar Tourism headed a delegation comprising tourism stakeholders from hospitality and destination management companies to attend the 58th edition of TTG Travel Experience in Rimini where they promoted new tourism projects launched in the last 18 months.
Spread over 96 sqm, the Qatar pavilion highlighted the destination’s new and undiscovered experiences, targeting the Italian market in advance of the FIFA World Cup Qatar 2022. During the 3-day trade event, Qatar Tourism held meetings with Italy’s main long haul outbound tour operators to discuss partnership agreements that will promote and sell Qatar’s tourism products to the Italian market.
Qatar Tourism representatives also met with Italy’s main travel trade media and conducted interviews on the 2030 Tourism Vision. Qatar’s Ambassador to Italy, H E Khaled Youssef Al Sada, attended the show, meeting with the Qatar delegation and tourism partners.
Qatar Tourism works closely with partners in the private sector to expand the country’s tourism offering, and works to attract international visitation. The European markets have always played an important role in inbound tourism, and through participating in events such as this, Qatar Tourism helps raise awareness of the extensive developments in country. Italy was a growing source market pre-pandemic. 2019 saw over 58,000 Italians visit the country, marking a 61% increase from 2018.
Over the past 18 months Qatar has launched new tourism experiences, restaurants, theme parks, and football stadiums, and is adding over 100 hotels and hotel apartments to its already extensive portfolio of properties. The new properties will broaden Qatar’s appeal to travellers and enhance the visitor experience, as Qatar Tourism continues its mission to welcome six million visitors a year by 2030.
Earlier this year, Qatar Tourism launched the Visit Qatar mobile app as part of its digital transformation strategy. The app uses innovative cloud-based Adobe Experience Manager capabilities to deliver a rich and data driven, curated experience for users.
