DOHA: International Tire Centre, a division of Marzooq S. Al Shamlan Holding has launched new construction and material handling tires.
Camso, formerly Camoplast Solideal, has pushed product introduction and training to a whole new level with the first Road Free European edition of the Camso Experience, a hands-on product launch and sales event held on in Barcelona, Spain.
Over the course of three days, Camso welcomed customers, team members and media representatives out of the showroom and into the field to experience its new construction and material handling tires. Through product demos, product walkarounds, presentations, test drives and team activities, participants were given an interactive learning experience.
“You need to be in the field with customers to understand their needs and the application they’re running to solve in their mobility issues. This allows us to offer the right tire that provides the lowest operating cost solution,” explained Joe Lahoud (pictured), Group Chief Executive Officer MSSH – Marzooq S. Al Shamlan Holding.
During the event, Camso unveiled 13 new tires, including five brand new solid, bias and radial tires purposely built for MPT machines, three new and improved industrial pneumatic (AIR) tires, an expanded range of radial tires for earth-mover applications, and new cushion tires (PON) for high- and medium-intensity forklift applications.
By hosting the Camso Experience, a road-free concept that will apply to large product introductions at Camso, the company has demonstrated its commitment to being more than just a partner and providing the necessary tools, training and support to learn about the specifics of off-the-road products.
