DOHA: With an objective to create enhanced brand affinity among Arab consumers in the Middle East and North Africa (Mena), MasterCard, has unveiled its new Arabic identity.
Reflecting the region’s open yet deeply rooted culture, the new logo maintains MasterCard’s corporate identity but also features alongside the new Arabic brand name. The initiative will lead to enhanced brand awareness amongst potential consumers in addition to helping MasterCard directly engage with Arabic speaking consumers.
Raghu Malhotra, division president, Middle East and North Africa, MasterCard Worldwide, said: “Our new Arabic identity will reinforce our brand’s leadership position in the Middle East and North Africa and will also help consumers in the Arab world connect better with the MasterCard brand.”
MasterCard has been at the forefront of developing innovative Islamic payment solutions. The recently launched Al Hilal Bank Qibla MasterCard Credit Card is a fine example of MasterCard’s product innovation for a prominent Islamic financial institution.
The new credit card is a first of its kind in the world as it incorporates a digital compass, which at the press of a button locates the Qibla, the direction a Muslim must face while praying.
The Peninsula
