Collections by POZE
Doha: Seven designers involved in this years’ ‘The Collective’ retail incubation programme designed by M7 have launched their exclusive capsule collection for Printemps Doha.
‘The Collective’ is a retail incubation programme that aims to empower and equip Qatar-based established and up-and-coming designers through their creative process, whilst ultimately enabling them to develop a successful retail business.
“The Collective retail incubation programme was designed to answer the current demand and challenges designers face today. We are particularly proud of the commitment and progress made by the seven designers throughout the five-month incubation period. To finally see their collection in store at Printemps Doha is a testament of our commitment to empowering the next generation of designers in Qatar,” said M7 Director Maha Al Sulaiti.
“We are grateful to partner with Printemps Doha whose vision aligns with ours in supporting local talents in Qatar.”
Seven designers from the inaugural edition have launched their exclusive capsule collection in a dedicated M7 x Printemps Doha concept space at the newly opened luxury department store. The unique collection spotlights a mix of abaya, ready-to-wear, and jewellery designers. These collections which are available exclusively at Printemps Doha include Dana Riad, Kaltham, POZE, SDN (Sadan), SHIROTSU, TRZI, and The /// PROJECT.
Dana Riad’s namesake brand is a unique marriage between heritage, modernity, and romance. The brand offers season-less pieces, transforming timeless garments from day to night.
Kaltham’s Pavilion looks to represent Qatari culture by incorporating tradition and nature into fine jewellery pieces and is inspired by Qatar’s National Flower called Qataf as well as inspirations gathered from a Turkish Islamic art pattern comprised of Tulips.
POZE looks to bridge the gap between haute couture and ready-to-wear fashion by providing affordable luxury and making demi-couture culture relatable and playful for the modern woman.
SDN (Sadan) is contemporary womenswear offering bold and striking pieces to fit any woman’s extraordinary sense of style. Rawan Al Nassiri believes that fashion is an expression of a combination of taste, cultural norms, and social history, encompassing ideas, how we live, and what is happening around us.
SHIROTSU is a conceptual fashion studio founded by Japanese fashion designer Sayuri Kurotsu and Italian designer Giovanni Innellaaref, which allows its authors to raise questions about the economies and politics of societies, by initiating fashion projects, artistic installations, and performances.
TRZI is inspired by women, art, lifestyle, and culture. The brand, depicting the modern woman who is connected to her roots, began by reimagining the abaya, blurring the lines between Qatari cultural attire and the global fashion world.
The /// PROJECT is inspired by the younger generation’s wardrobes by bringing streetwear and urban wear elements to traditional Middle Eastern clothing. Its upcycling techniques give new life to existing garments and create custom made-to-measure items for all body types.
Thierry Prevost, General Manager of Printemps Doha said: “I am very pleased to showcase these talented designers in Printemps Doha, and grateful to the candidates from all over the region who applied to take part in this first incubation and non-profit retail initiative with M7. In their innovative designs, the seven finalists have highlighted the rich culture and craftsmanship of their native country. Their capsule collections have now found a home in Printemps Doha, which is providing them with a dedicated commercial platform and retail visibility where revenues will be reinvested in the promotion of The Collective, helping to foster this unique and special programme.”
