Doha: Cole Haan, the iconic American performance lifestyle brand and retailer, has announced the introduction of 4.ZERØGRAND – the latest revolution in ZERØGRAND, the product that turned the dress shoe world upside-down.
4.ZERØGRAND, like its predecessors, defies footwear convention and delivers the utmost in forward-thinking style, comfort and versatility.
The 4.ZERØGRAND Collection is the pinnacle representation of beautifully crafted utility, merging a classic wingtip upper with a versatile, engineered performance outsole. The collection features elements from the brand’s proprietary GRAND36Ø Design & Engineering system, while paying an homage to the iconic ZERØGRAND Wingtip Oxford recognizable for its deeply flexible outsole.
“Cole Haan and ZERØGRAND have set the standard for footwear innovation since July 2014, and the 4.ZERØGRAND Collection is an evolution of how we continue to write new rules of footwear,” said David Maddocks, Brand President of Cole Haan.
The #WriteNewRules project aims to localize a global call out campaign by incorporating 4 artists from Qatar to share their points of view on how the world can, and should work as we look forward together, the 4 artists have donated their artwork in print format all in the name of #WriteNewRules with 100% of all of the proceeds being given to a charity in Qatar. The 4 artists are Ahmad Al Jufairi, Aisha Al Fadhala, Muna Al Badr and Hanady Al Othman.
