Doha: Tucked nicely into the Mall of Qatar’s shopping district, the AlRayyan Hotel Doha, Curio Collection by Hilton, continues to weave its magic with a stunning new offering that promises to be another draw for families and visitors to the State of Qatar. Together with Mattel, the leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world including Barbie, Hot Wheels, and Fisher-Price, the Hotel has developed the first-of-its-kind set of Barbie and Hot Wheels Themed Family Suites in the country - adding value to the nation’s vast must-visit attractions.
From piloting your own airplane to racing super loops, the unique and impressive Barbie and Hot Wheels Family Suites at AlRayyan Hotel Doha aim to merge fun experiences with the warmth of Qatari hospitality and culture, catering to all members of the family through immersive journeys and packages.
Through the Barbie – You Can be Anything and Dream Gap Project global initiatives, Barbie is committed to inspiring more girls, so they know they can be anything from astronauts, to pilots, scientists, politicians, activists, sports champions and the like. This inspiration abounds in every detail of the new Travel-Themed Barbie Family Suite, illuminating the limitless potential in every girl.
AlRayyan Hotel Doha decided on the travel theme for the Barbie-Themed Family Suite because of the timely opening of the Family Suites on the eve of the 2022 FIFA World Cup in Qatar, an event bringing the whole world to the country for the beautiful game.
Likewise, as the number one selling toy in the world, Hot Wheels has consistently recognised innovation since it was first introduced to the market over five decades ago in 1968, and the Hot Wheels Themed Family Suite underscores how Mattel continues to empower children to explore the wonder of childhood and reach their full potential.
AlRayyan Hotel Doha’s Hot Wheels Children’s Room, targeting 3- to 12-year-olds, brings the toy world to life – enlarging the cars and track to create an immersive environment for play and sleep. The design for the Hot Wheels Adult Room reflects the look and feel of a high-end car’s interiors, taking visual prompts from premium car upholstery and styling to theme the suite.
“Mattel creates very motivating products like the ‘Barbie – You Can Be Anything’ campaign and its empowering message for girls. The themes we finalised were a good fit for our Hotel and worked well to create a luxury offering with an exclusive concept for families to make special occasions memorable,” said Isabel Fernandez, Commercial Director at AlRayyan Hotel Doha.
Dora Tasopoulou, Snr Manager Emerging Markets at Mattel added: “As the world gets back to travelling and experiencing in-person events, we are delighted to partner with AlRayyan Hotel Doha to launch this exciting collaboration. Featuring the Barbie and Hot Wheels hugely popular brands, the elegant and fun-filled kids and adults themed rooms, invite families and children to be inspired in travel and careers, allowing all guests live a unique experience”.
The Barbie and Hot Wheels Themed Family Suites were recently introduced to the media at a pre-launch event of the teaser video which included legendary Qatari rally driver Nasser Al Attiyah and his young son. Qatar Airways, the country’s national carrier, and one of the world’s leading airlines, is also subtly acknowledged in the video for its multiple achievements – from empowering women pilots, engineers, and staff, to its performance during the global pandemic, and the role it plays supporting the hospitality industry and tourism, bringing the world to Qatar, and FIFA 2022.
“We are delighted to push the boundaries with this first-of-a-kind family experience in Qatar, introducing this groundbreaking hospitality product as the first-ever in the region,” said Luca Crocco, General Manager at AlRayyan Hotel Doha.
He added: “With the world’s growing interest in visiting Qatar and experiencing its warm Arabian hospitality, we are striving through this collaboration with Mattel, to contribute towards the Qatar National Vision in bringing family experiences that elevate the country as a prime tourism destination. The new Themed Family Suites strike the perfect balance between delivering the welcoming, authentic hospitality for which the AlRayyan Hotel Doha is renowned, while presenting a fun guest experience with modern flair and charm”.
The Barbie and Hot Wheels Family Suites are scheduled to open in early 2022, and targets families in Qatar and the GCC with young children, as well as families from abroad, particularly those celebrating momentous occasions for their children.
The Family Themed Suites are presented through experience package options. From curated services such as themed kids’ menu, to toys, and immersive and interactive play environments aimed at empowering children to fulfill their greatest dreams.
