Hundreds of families participated in McDonald’s Qatar ‘A Day Offline’ campaign on Friday, September 28, turning off their mobile phones, computers and television sets to spend the day with family.
Before the event, McDonald’s Qatar distributed more than 50,000 phone vaults – phone-sized containers with adhesive closures – to store devices during family time. Four McDonald’s branches across Qatar hosted more than 5,000 customers and special guests for activities for the whole family.
Based on the success of the campaign, McDonald’s has committed to make ‘A Day Offline’ an annual initiative whereby the organisation will devote one day every September to celebrating the importance of uninterrupted family time.
The Managing Director of Al Mana Restaurants and Food Company, Kamal Saleh Al Mana , commented that “when we first conceived of this initiative –a campaign designed to reconnect mums, dads, children and loved ones without technological distractions– we suspected it would be well received. However, to witness such an overwhelmingly positive response from hundreds of families across Qatar has been incredibly moving”.
He added that “we at McDonald’s believe in cultivating family relationships and are in a fortunate position tolend our voice and support to this great cause. We feel privileged to have been a part of this initiative, and we are hopeful that families across the country and throughout the remainder of the region will feel inspired to carry this concept forward in the weeks and months that follow”.
The Peninsula
