Doha: Suzuki Motors Corporation Japan officials commended the close partnership it has maintained with Teyseer Motors for a long period in Qatar which is an important and growing market in the Middle East.
Addressing the media prior to the launch of the new vehicle showroom in Doha last week Director and Senior Managing Officer, Global Automotive Marketing Suzuki Motors Corporation Kinji Saito said Suzuki Motors Corporation Japan and Teyseer Motors Qatar further consolidated relations with the latest launch of the all new Grand Vitara.
The two automobile giants and trading partners have been in business since Suzuki Motors made its presence in the Middle East in the early 1970’s with the introduction of mini trucks and small cars in the region. Suzuki entered the top five brands in Qatar last year competing with leading automobile brands in the world.
When quipped about the reasons for Suzuki’s success in Qatar Managing Officer Middle East/Africa Automobile Marketing, Suzuki Corporation Koichi Suzuki said the reasons are the confidence that customers have placed in Suzuki models, the trust that customers have placed in Teyseer Motors, its aggressive sales and marketing and the close bond between Suzuki and Teyseer over the years. With regard to Suzuki’s plans for the current year, the Suzuki officials said that the company is glad to continue its relations with Teyseer Motors and expand business in Qatar and in the Middle this year with a range of new models.
“Our collaboration with Teyseer Motors will be lot on technical commonalities and also product exchanges,” Saito said. The renovated showroom of Teyseer Motors offers customers a modern and luxurious space to explore Suzuki’s latest offerings. From the latest models to after-sales service, the new showroom has been designed to provide a hassle-free and enjoyable experience for customers.
The event was graced by various dignitaries, including First Secretary- Embassy of Japan in Qatar Yamamoto Yoshiharu, Director and Senior Managing Officer - Global Automobile Marketing, Suzuki Motors Corporation Kinji Saito and Managing Officer Middle East and Africa Automobile Marketing, Suzuki Motors Corporation Koichi Suzuki. Teyseer Motors Chief Operations Officer K.S. Kumar said the customer centricity approach of the company has been the key to its success for over five decades.
“We treat our business partners, suppliers, employees and customers with respect and dignity” he said.
“Respect, business ethics, transparency and professionalism are the recipe to our success with Suzuki in Qatar” he noted. In automobiles, Suzuki was primarily known for its entry level yet rugged four-wheel drive leisure orientated models. Today, their range has been extended to appeal to a far wider market with availability to choose from economical compacts to family saloons, small to executives and light commercial vehicles. Spares and after sales service for automobiles is handled by a purpose built facility in the Industrial Area with well-trained mechanics.
