DOHA/Dubai: Samsung Electronics yesterday unveiled new products and services that define its vision for the consumer electronics industry, where technology enables consumers to discover a world of possibilities.
Presenting at the company’s Middle East and North Africa Forum, Samsung laid out its vision of creating new, richer experiences for consumers through its deep understanding of the region and its relentless pursuit of discovery and innovation.
“Thanks to our understanding of consumers and their lifestyles in the Middle East and North Africa, Samsung has seen tremendous growth in the region,” said Kyung-tae Bae, President of Samsung Electronics in Middle East and North Africa.
“We have achieved 65 percent sales growth in 2012 and stand as a leading consumer electronics brand, and we plan to continue pushing the company forward this year. From Smart TVs that are redefining the TV experience to hyper-connected cameras, intelligent home appliances and the most versatile PCs, our regional product line up this year reflects our commitment to delight consumers, bringing not just what they expect, but what they’d never dreamed was possible.”
Delivering on this promise, Samsung unveiled significant innovations in television, home appliances, connected cameras, PCs and printers. It demonstrated how it is redefining product categories across virtually all of its product lines; and reinvigorating the consumer electronics market with seamless content discovery, intuitive control, and personalized user experiences.
Samsung’s complete portfolio will be on display at the Samsung Middle East and North Africa Forum at the Grand Hyatt in Dubai.
The Peninsula
