Officials shaking hands after the announcement.
DOHA: Al Rayan Partners, a subsidiary of Masraf Al Rayan, and Brash Brands, a UAE-based boutique brand consultancy, have announced a joint venture to launch Brash Brands Qatar.
Brash Brands is best-known as the creator of the Burj Khalifa brand, and for its work with Msheireb Properties, one of Doha’s biggest developers. It has created some of the most memorable brands across the Middle East and North America (Mena) region and beyond, delivering brand consultancy for the likes of Emaar, Averda, dnata, Etihad Rail and The Dubai Mall.
Under the agreement, Brash Brands Qatar will offer brand and communications consultancy services to companies within the Qatari market. The business will be focused on finding, creating and delivering growth opportunities in keeping with the economic growth of the country.
Brash Brands Qatar Chairman Khalid Fakhroo said: “There is great potential for services offered by Brash Brands Qatar given the growth we are witnessing in the local market. Not only is there an appetite for high quality consulting services, but we also recognise their ability to help us grow the value of our own investment assets. We are happy to have the Brash team on board, who continue to provide unique strategic and creative solutions.”
Brash Qatar Managing Director John Brash added: “We have been operating within the Qatari market for nearly two years, establishing a series of relationships and an excellent track record of delivery. Creating a joint venture with Masraf Al Rayan is testament to our business strategy, our commitment to help companies grow their asset value and the strength of our relationships.”
The Peninsula
