Sheikh Jassim bin Mansour bin Jabor Al Thani
Doha: The Director of the Government Communications Office (GCO), H E Sheikh Jassim bin Mansour bin Jabor Al Thani, affirms that a clear message and visual identity are keys to effective communication with the public as Qatar yesterday unveiled its new emblem.
In a statement to commemorate the unveiling, Sheikh Jassim said, “One of our primary objectives is to organise communication operations for various government agencies, but this cannot be accomplished without a truly effective communication system. Clarity in the message that reaches the public and consistency in the visual identity are two of the most essential aspects and manifestations of effective communication.”
Meanwhile, Dr. Mohammed Nuaimi Al Hajri, Official Spokesperson of the GCO added, “The new Lusail font is distinguished by its historical significance, as it is derived from the original manuscripts written by the founder of Qatar, Sheikh Jassim bin Mohammed bin Thani, may God rest his soul. In parallel, the English font was inspired by Arabic calligraphy and hand movements.” The new emblem shows two maroon crossed swords, with a boat (dhow) in between them sailing on maroon waves across an island with two palm trees.
