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GCC traffic meet discusses unified media strategy

Published: 15 Nov 2016 - 01:08 am | Last Updated: 28 Dec 2021 - 11:39 am
Officials at the GCC traffic meet in Doha yesterday. Pic: Salim Matramkot/The Peninsula

Officials at the GCC traffic meet in Doha yesterday. Pic: Salim Matramkot/The Peninsula

Sidi Mohamed | The Peninsula

The General Directorate of Traffic Department yesterday hosted the first coordination meeting of traffic awareness and media directors of the GCC countries at its headquarters in Madina Khalifa.
The meeting discussed the initial concept of unified media strategy in the field of traffic awareness in the GCC countries. Brigadier Muhammad Saad Al Kharji, Director of the General Directorate of Traffic said that traffic was a matter of high concern in GCC that resembled in many social and environmental areas as well as in traffic laws.
“Currently, we are focusing on raising the awareness culture among all residents, and it is easy for us to unify the directives and collaboration in traffic related issues due to our similar environment", he added.
Lt Colonel Muhammed Radhi Al Hajiri, Director of Traffic Awareness and Media Department, said that the aim of the meeting was to develop a unified traffic media strategy of the GCC, in order to preserve the lives of road users, in light of recent rise in the number of victims of road accidents. Outlining the traffic department's efforts to address the current fog, Al Kharji said that the department was monitoring the roads, and sometimes banned vehicles, especially trucks, from moving in case there was no visibility.