Fifty One East, Qatar’s favorite department store, and Sony Middle East & Africa have unveiled the latter’s 2020 line up of televisions to offer consumers in Qatar premium entertainment by delivering the most immersive viewing experience in the region.
The new Z8H 8K LED, X95H, X90H and X80H4K LED televisions are running on the Android 9 Pie Smart TV platform and powered by Sony’s proprietary and game changing Picture Processor X1TM. The line-up includes Z8H in 75-inch and 85-inch, as well as a newly added 49-inch in 4K TVs to meet consumer demand for smaller, high quality viewing options.
The new TV lineup is now available at Modern Home on Salwa Road, Fnac in Lagoona Mall and Doha Festival City, Virgin Megastore in Villaggio Mall, Landmark, Doha Festival City and Mall of Qatar and other major retailers around Doha.
With evolving technologies and premium large screens, Sony’s new TV line-up optimises consumer experience by delivering creative visuals and images in 4K and 8K resolutions. The next generation TVs are defined by delivering a personalised, immersive and true-to-life viewing experience, the elements that Sony has kept at the core of this development process.
Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa commented: “Delivering the ultimate viewing experience to our customers in Qatar is our top priority. Our 2020 TV line-up is fitted with Sony’s innovative Voice Search in 23 languages including Arabic, highlighting our commitment to the region by providing optimised solutions to meet our consumers needs. The range of LED Bravia TVs delivers stunning picture quality thanks to Sony’s new Picture Processor X1™ Ultimate, ‘Full Array local dimming’ technology and X-Motion Clarity for faster motion.”
By utilising Sony’s best-in-class Picture Processor X1 Ultimate, clear and precise picture quality is achieved, offering customers a highly realistic viewing experience. Additionally, with TRILUMINOS Display, Sony reproduces the subtle nuances of colour, light and gradation from video lens to living room, offering more shades of red, green and blue than ever before.
