Doha: Kia Motors Corporation launched ‘Live Stream Showroom’, a new online platform that offers customers access to personalised virtual viewings in selected Kia dealerships.
The new platform was introduced initially in Qatar, and is being expanded throughout the Middle East and Africa in countries such as, Saudi Arabia, Pakistan, Kuwait, Bahrain and South Africa with the aim of a global implementation in the future.
Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs. Customers will receive one-on-one consultation with live responses to questions, and explore the design and features of their chosen model and see demonstrations of new technology and functionality on demand.
The new platform prioritises customer’s convenience and ensures a seamless digital experience that is same as a physical showroom visit. This commitment toward customer value-led innovations comes as the company establishes its leadership position in the future automotive industry under its ‘Plan S’ strategy.
“Live Stream Showroom demonstrates our continued commitment to tailor the car-buying journey to the demands of our customers with virtual viewings,” said Artur Martins, Senior Vice-President and Head of Global Customer Experience Division at Kia. “By launching this new platform, we aim to stay ahead of the curve in digital sales and marketing in this time of transition.”
