The Ambassador of Austria to Qatar H E Karin Fichtinger-Grohe (second right), with Jens Hattab (right), MD, Birkenstock; Mohamed Elsharkawy (centre), Leasing Head, Doha Festival City (DFC); Sunil Thakkar (left), GM (Qatar), Birkenstock; and Seham (second left), Leasing Manager, DFC; after the inauguration of the newest store of Birkenstock at the DFC. PIC: Salim Matramkot/The Peninsula
Doha: Birkenstock, the global German lifestyle brand with a long-standing heritage for iconic footwear, is expanding its presence across the country. It opened its second store at Doha Festival City.
Being the inventor of the iconic and instantly recognisable sandals and anatomically footbed, Birkenstock’s history can be traced as far back as 1774. The brand is popularly known around the globe for its exceptional comfort, high functionality and for being ever-so fashionably versatile.
Birkenstock has a consistent plan of expanding the brand’s retail presence across Middle East. The second Doha Festival City store will house collections offering both – classics and the new Fall / Winter ‘22 collection. The store will feature timeless classics, such as Arizona, Gizeh or Madrid, along with the new collection and an abundance of other styles in trendy materials and colours which are available in all sizes for adults and kids.
The store is spread across an aesthetically created space of 1420sqft and reflects the brand’s close relationship with nature. The interiors are of textured wood and greenery - echoing the core positioning of a high-quality lifestyle label.
The collection offered in the new store is suitably tailored for women, men, and kids, ensuring it is a favourite premium lifestyle footwear destination for the entire family. Birkenstock provides your feet with absolute comfort and style for every occasion.
Birkenstock Brand Store – Doha Festival City opens from 10am to 10pm from Sunday to Thursday and from 10am to 12pm on Friday and Saturday.
